Email Statistics• Jupiter Communications reports that email marketing will become a $7.3 billionbusiness by 2005.• Over 50% of consumers will be communicating via email by 2001 according toForrester Research. eMarketer reports that by year-end 2001, there will be 111million email users.• Email volume has already eclipsed postal mail.Obviously with startling statistics like this – email should be a major part of your onlineand offl...

Desperate after being evicted from his home and having his last car repossessed, Floridian Vic Johnson stumbled across a simple online formula that's made him five-six figures every month for the past ten years (and it's RECESSION RESISTANT).Johnson says his formula is not complicated or original, as he copied ever step of it. And he believes the formula is so simple that anyone who's not afraid of a little work can copy what he's done.Once inside you'll learn...* H...

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He s...

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call AgainIn Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective ...

Creating a platform isn't just beneficial--it's essential!In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn:• The ...

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the pr...

Awarded the "Outstanding Book Award" in the service/self-help category for 2013 from the ASJA (The American Society of Journalists and Authors)!There's no shortage of books on crafting book proposals, writing novels, overcoming writer's block, and getting in touch with one's muse. But what about a book for writers who simply want to earn a regular paycheck? Writer for Hire is just the wisdom full- and part-time freelancers need. Author Kelly James-Enger de...

Want Market Share? Google It!“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”—Brian Morrissey, Digital Editor, Adweek“An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this lea...

If you're still chasing customers online, you're looking at the challenge backward.Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.Rather than trying to get people to buy stuff online, these companies home in on the user experience...

Write Your Own CheckConsidering a career in freelance writing? Already a freelancer but seeking practical, solid advice on the basics of the business? Get a Freelance Life is the complete guide to all aspects of a freelance writing career, straight from the creators of Mediabistro—the nation’s most connected, authoritative source for media professionals.Learn how to:• Write compelling pitch letters• Network with the best in the magazine and newspape...

This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to a...