How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and establi...

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts

"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-d...

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.Illustrated throughout with case studies from both successful and failed campaigns,***Understanding Social Media***democratizes knowledge of social media and promotes best practice, answ...

The Blurb: Your Second Most Powerful Marketing Tool!You’ve written a great story and have the perfect cover for your novel, so why aren’t you getting the sales you deserve? Why are readers looking but not buying?Maybe you’re shortchanging yourself with a less-than-stellar blurb. Whether you call it cover copy, jacket copy, flap copy, book description, promotional copy, or a blurb, those words are one of the most potent tools in an author’s marketing arsenal...

Learn and model our proven system for success as a ClickBank affiliate. No hidden secrets - we reveal it all!Imagine going to bed and waking up to the excitement of finding a new ClickBank sale in your inbox the next morning!Whether you are enjoying a meal with your loved ones, hanging out with your friends, travelling or sleeping, you could be making money even while you're away from your computer.ClickBank Affiliate Marketing – Make Money Without A Website' will t...

Today we are promising to teach, show and explore the idea of building a collaborative venture that will not only grow your list and grow your income, but will get you in front of the people that your audience members are following all of the time.It’s a product called the BC Stack. We do it for Blogging Concentrated, and we do it for clients. We help build their “stack,” per se. We find 65 people in the niche. In our case, it has always been blogging on internet marketing. We put ...

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular.Particul...

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The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book...

Welcome to this edition of the Real Fast Results podcast! John Kremer is today’s special guest. Essentially, he’s an expert on book publishing and marketing. In fact, he’s the author of what some people would consider the bible of the book marketing industry, which is 1001 Ways to Market Your Books. He’s also the primary lead instructor for the course, 1001 Ways Masterclass.John has helped a lot of people to be successful. Stephen Covey, who wrote 7 Habits of Highly Ef...

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digi...