Showing results for "tudor bodea"
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2014
EN
Accessible
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.Bodea and Ferguson introduce con...
Pricing
Segmentation and Analytics
2012
EN
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist's viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use this powerful science; ...
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Data Mining Techniques
For Marketing, Sales, and Customer Relationship Management
2011
EN
The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques...
The Fraud Audit
Responding to the Risk of Fraud in Core Business Systems
- Book 16 -
- Wiley Corporate F&A
2011
EN
Essential guidance for creation of an effective fraud audit program in core business systemsThe Association of Certified Fraud Examiners has reported that U.S. businesses lose up to $4 billion annually due to fraud and abuse. Discover fraud within your business before yours becomes another business fraud statistic. The Fraud Audit provides a proven fraud methodology that allows auditors to discover fraud versus investigating it.Explains how to create a fraud audit pro...
The Business Forecasting Deal
Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions
- Book 27 -
- Wiley and SAS Business Series
2010
EN
Practical-nontechnical-solutions to the problems of business forecastingWritten in a nontechnical style, this book provides practical solutions to common business forecasting problems, showing you how to think about business forecasting in the context of uncertainty, randomness and process performance.Addresses the philosophical foundations of forecastingRaises awareness of fundamental issues usually overlooked in pursuit of the perfect fore...
2015
EN
Learn the fundamental skills of how to become a successful Risk Management Professional.The book delivers fundamentals of Risk Management in banks – overview of the principles, processes, and frameworks of Risk Management.
Analytics for Managers
With Excel
2013
EN
Accessible
Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization.The objective of this book is to introduce analytics from the pers...
Retail Analytics
Integrated Forecasting and Inventory Management for Perishable Products in Retailing
- Series -
- Business and Management (R0)
2014
EN
This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how information from point-of-sale scanner systems can be used to improve inventory decisions, and develops a data-driven approach that integrates demand forecasting and inventory management for perishable products, while taking unobservable lost sales and substitution into account in out-of-stock situations. Using linear programming, a new inventory function that reflects the ...
Machine Trading
Deploying Computer Algorithms to Conquer the Markets
- Series -
- Wiley Trading
2016
EN
Dive into algo trading with step-by-step tutorials and expert insightMachine Trading is a practical guide to building your algorithmic trading business. Written by a recognized trader with major institution expertise, this book provides step-by-step instruction on quantitative trading and the latest technologies available even outside the Wall Street sphere. You'll discover the latest platforms that are becoming increasingly easy to use, gain access to new...
The International Brand Valuation Manual
A complete overview and analysis of brand valuation techniques, methodologies and applications
2011
EN
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, ad...
Predictive Analytics, Data Mining and Big Data
Myths, Misconceptions and Methods
- Series -
- Business and Management (R0)
2014
EN
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
Financial Analysis and Risk Management
Data Governance, Analytics and Life Cycle Management
- Series -
- Economics and Finance (R0)
2012
EN
The Global Financial Crisis and the Eurozone crisis that has followed have drawn attention to weaknesses in financial records, information and data. These weaknesses have led to operational risks in financial institutions, flawed bankruptcy and foreclosure proceedings following the Crisis, and inadequacies in financial supervisors’ access to records and information for the purposes of a prudential response. Research is needed to identify the practices that will provide the records, informa...











