Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. ...

A gripping account of the mighty F-4 Phantom II, icon of the Cold War and ultimate American fighter of the 1960s, versus the nimble, agile and abundant MiG-21, which was a communist icon of the period.Influential leaders and tacticians are profiled to provide a comparative evaluation of their contrasting skills. This book also reveals the technical specifications of each jet with an analysis of the weaponry, avionics and survival devices of the F-4 Phantom II as fl...

When a young woman flees a life she can no longer endure, she places her future in the hands of a mail-order marriage broker—and a man she has never met.Reverend Samuel Harlan is a Baptist preacher in a quiet town in north-central Texas, a widower whose faith is steady and whose life is orderly. Seeking companionship and help in his ministry, he sends away for a bride, trusting that God will guide the choice.What arrives on the stagecoach is a woman carrying more than a sui...

In the rugged hills of Gold Creek, fortune favors the bold — and buries the foolish. When an unexpected gold strike sets off a frenzy, old grudges, desperate men, and deadly schemes come to the surface.Clem Connolly, a weathered prospector with nothing left to lose, and his trusty burro find themselves caught in a high-stakes gamble where the prize is more than gold — it's survival. In a land where every handshake hides a blade and every bet could be your last, Clem has to outwit c...

A definitive technical guide to the USAF and foreign variants of the McDonnell–Douglas F4 Phantom.In many respects the most successful, versatile and widely-used combat aircraft of the post-war era the F-4 Phantom II was quickly adopted by the USAF after its spectacular US Navy introduction. Its introduction to USAF squadrons happened just in time for the Vietnam conflict where USAF F-4Cs took over MiG-fighting duties from the F-100 Super Sabre. Although the F-4 wa...

The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a firm grounding in human-computer interaction (HCI) concepts and theory.The autho...

No one in Vietnam had to tell door gunner and gunship crew chief Al Sever that the odds didn’t look good. He volunteered for the job well aware that hanging out of slow-moving choppers over hot LZs blazing with enemy fire was not conducive to a long life. But that wasn’t going to stop Specialist Sever.From Da Nang to Cu Chi and the Mekong Delta, Sever spent thirty-one months in Vietnam, fighting in eleven of the war’s sixteen campaigns. Every morning when his gunship lifted off, of...

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven com...

MORE GRIPPING, NO-HOLDS-BARRED LRRP ACCOUNTSFROM THE FRONT LINESDuring the Vietnam War, few combat operations were more dangerous than LRRP/Ranger missions. Vastly outnumbered, the patrols faced overwhelming odds as they fought to carry out their missions, from gathering intelligence, acting as hunter/killer teams, or engaging in infamous “Parakeet” flights– actions in which teams were dropped into enemy areas and expected to “develop” the situation....

An in-depth look at some of the 20th century's notoriously terrible aircraft.Many aircraft, some famous and some rare, gained a reputation for being difficult to fly and sometimes downright dangerous. This book looks at some of the worst culprits over a period spanning World War I to the age of supersonic flight. The following aircraft are included . . .B.E.2: The Royal Flying Corps went to war in it in 1914. The B.E. was easy to fly and very stable—but it wa...

Do you love your mobile phone? Your MP3 player? Your e-book reader? You laptop or tablet PC? There’s a reason for that. Usability.When usability testing is part of the design and development of products, the results are better products that users want and like. You may be doing testing now or want to help your company get started, but you may not have all the tools to know how to properly prepare, test, analyze, and measure the results across a multitude of cultures, generations, a...

In 1964 Military Assistance Command, Vietnam, activated a joint unconventional task force known as the Studies and Observation Group-MACV-SOG. As a cover its mission was to conduct analysis of lessons learned in combat by all branches of service. SOG's real mission was to conduct covert strategic reconnaissance missions into Laos, Cambodia and South Vietnam as well as sabotage and 'Black' psychological operations. Ground, air and naval assets were employed to insert, collect, extract, and ...