The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a ...

The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace.Digital Project Management: The Complete Step-by-Step Guide to a S...

Testing is a key component of agile development. The widespread adoption of agile methods has brought the need for effective testing into the limelight, and agile projects have transformed the role of testers. Much of a tester’s function, however, remains largely misunderstood. What is the true role of a tester? Do agile teams actually need members with QA backgrounds? What does it really mean to be an “agile tester?”Two of the industry’s most experienced agile testing practitioner...

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based ...

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords, arranged by industryElectron...

A Comprehensive Collection of Agile Testing Best Practices: Two Definitive Guides from Leading PioneersJanet Gregory and Lisa Crispin haven’t just pioneered agile testing, they have also written two of the field’s most valuable guidebooks. Now, you can get both guides in one indispensable eBook collection: today’s must-have resource for all agile testers, teams, managers, and customers. Combining comprehensive best practices and wisdom contained in these two titles...

The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A cam...

Own A Fully Functioning Online Store Running In Just A Few Hours With Shopify! Simple to follow Shopify Training Course that will take you from Beginner to Advance TODAY!Anyone who started their ecommerce business from scratch – building the website themselves, doing or outsourcing all of the coding, graphic design and content that is required for even the most basic ecommerce site – will tell you that their method of getting into the business was the hard way.Shopify, on t...

Your website just isn't doing its job. No one visits, no one comments, and no one buys. That can all change faster than it takes for someone to hit the 'back' button when you start writing dazzling content that Google loves. It's easy, anyone can do it, and this book shows you how.About Us pages, Content pages, Product Descriptions, Landing pages, Site Maps, Terms of Use, Privacy Policies, Contact pages, Footers, and a FAQ will all be discussed in exquisite detail. Creating a blog ...

This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others.Hello, Startup is a practical, how-to guide that consists of three parts: Products, T...

Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the proc...

Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities.As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sit...