Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out ma...

The New York Times and Los Angeles Times BestsellerBe your own boss, do what you love, and live the entrepreneurial dream by putting your business on autopilot!Filled with expert advice and practical tools, Outsource Smart reveals a proven system for developing and sharpening the productivity and problem-solving skills most essential to success. Learn how to hire, train, and manage a virtual assistant and successfully outsource...

Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments - Revised & Improved! With more ideas, more detail, more examples, more inspiration and more exercises to get you started and keep you going!Paul Lima was a busy technology freelance writer, earning a six-figure income, during the dot-com boom. When it went bust, so did many of his Information Technology corporate clients. Paul developed new business and marketing plans and within 18 months...

How to Start Your Online Business And Make Money OnlineTable of ContentsIntroduction:Chapter 1: Choosing a Business Idea:Chapter 2: Planning the business:Mission and goals:Marketing plan:Pricing:Packaging:Distribution:Chapter 3: Online marketing strategiesCPM and PPC:Social Networking Websites:Chapter 4: Setting up a websiteAcquire a domain name:Choosing a web host:Designing a w...

Manage your projects like a proNow revised to stay in line with today's unique business challenges and project approaches, Project Management For Dummies, 2nd UK Portable Edition is updated with fresh content, tips, and tactics that cover everything you need to know from a project's start to finish. You'll find out how to make project planning both easier and more effective, manage resources to stay on track and within budget and utilise powerful risk mana...

Thank you for your interest in this book. The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject. Instead of spending a lot of time and money on a subject to find out that it is not wh...

A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond.Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and passions into sustainable lifestyle businesses.Based on a uniq...

How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn.

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They o...

Do you want to make money selling online? If so, there's never been a better time. Today, you can profit not only from eBay, but also by plugging into Amazon and other exciting marketplace opportunities. And, whether you're just looking at a clear-out, need a second income, or want to establish an e-commerce enterprise, this book is your indispensable guide.In this brand new third edition of his bestselling Make Money on eBay UK, Dan Wilson has distilled nearly 15 years ex...

Unlock the ultimate secret to entrepreneurial success with this field-tested guide to guerrilla marketing and joint ventures!With his Guerrilla Marketing series, Jay Conrad Levinson has helped countless entrepreneurs level the playing field and compete with the big guys through low- and no-cost marketing strategies. Now he and coauthor Sohail Khan reveal how to master the most powerful weapon in the guerrilla marketing arsenal: strategic partnership.Gue...

Become a professional social networking expert and give your organization a cost-effective advantage in the hiring market. Social networks have opened up whole new channels of communication between prospective employees and employers. They provide perfect opportunities to build a strong relationship with potential employees that ensures investment in recruitment is targeted towards a successful, cost effective hire. Social networks also allow an organization to build a strong employer bran...