A rising ancient evil shatters the realm’s fragile peace, forcing dragonriders and kingdoms to unite in a desperate war that will demand sacrifice, expose buried truths, and determine the fate of all. In a world where noble dragons are hunted and forgotten powers stir beneath the shadows, an alliance of riders and warriors stands against a darkness long thought defeated. As kingdoms fracture and betrayal festers, the price of hope rises steep—demanding courage, sacrifice, and the unbreakab...

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter ...

The flames of rebellion burn brighter, and betrayal coils in the shadows of Vacari.As fragile alliances splinter and buried truths claw their way to the surface, dragons and riders alike are ensnared in a treacherous web of deception. Trust falters. Bonds strain. And the choices made in fire and blood will shape not only their survival—but the fate of Vacari itself.Prince Gailen returns to a kingdom on the brink of chaos, burdened by a choice that will define his future. Wi...

This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU membership, and the increasing number of patients, staff, governments and healthcare employers viewing Europe as a single market for healthcare provision and employment.Written by leading authority Neil Goodwin, this timely book provides an a...

Health Promotion Settings combines the theoretical discourse of the settings approach, covering a wide range of fundamental principles, concepts and policy issues, with real life examples of settings, including workplaces, schools, neighbourhood, cities and prisons. Frameworks and processes that are actively shaping health promotion in settings in the 21st Century are documented and the ideas and research covered will provide a vital set of indicators for those who promote health in settin...

The number of children entering the child protection system has risen dramatically in the last three years with implications for children's services and partner agencies. This timely volume takes a critical look at the impact of the Munro Review (2011) on child protection and the Government's response. It looks at questions including how effective Local Safeguarding Children Boards are in providing the necessary scrutiny to ensure children are safe, how the early offer of help at local lev...

School leadership and management are fundamental components of school improvement. This is the first study of its kind to relate the principles of effective leadership to the broad spectrum of school life in Ireland.A key resource for school leaders in their personal and professional study, this book critically appraises issues in leading and managing schools. The editors bring together an array of renowned scholars to inform and stimulate the debate on the future of leadership dev...

With the increase in legislation and the drive for ever-greater efficiency and accountability, health and safety in construction is becoming an increasingly important subject. This book covers the essential issues that apply specifically to construction projects, including the nature and causes of occupational injury or illness, project organisation and OHS, OHS risk management, OHS legislation, the psychology of OHS, behavioural safety management, using IT to manage OHS, and OHS training....

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies ma...

The importance of interagency cooperation within children’s services has been highlighted within recent government strategy, including the Every Child Matters agenda, the development of Children’s Centres and the expansion of Extended Schools. Following tragic cases such as Victoria Climbie, the need for effective multi-disciplinary teamwork and interagency co-operation across all education and care settings remains as pressing as ever.Working Together in Children’s Services

The must-have health promotion textbook now in a new updated edition.Increasing disparities in health globally mean the imperative for primary health care is greater than ever. Now in its fifth edition, Promoting Health: the primary health care approach remains an essential toolkit for health promotion action.Featuring updated policy and practice initiatives, this excellent health promotion textbook clearly explains the integral role of primary health care in supporting health promotion ac...

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Underst...