Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.When we iterate without a clear vision or strategy, our product...

Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.Iteration is highly overrated. It's driven by the belief that if we iterate long enough, we cannot fail to build products that will truly change the world; in reality, iterations are only as visionary as the underlying solutions being tested and refined. Without a clear vision and ...