Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking o...

Go beyond traditional paper-and-pencil tests!The Common Core State Standards clearly define the skills students need for success in college and the 21st century workplace. The question is, how can you measure student mastery of skills like creativity, problem solving, and use of technology? Laura Greenstein demonstrates how teachers can teach and assess 21st century skills using authentic learning experiences and rigorous, varied assessment strategies. Bas...

Mentoring is a powerful tool in the development of talent within any organization. Experienced colleagues develop the skills, capabilities and confidence of more junior staff, who will go on to contribute to, and drive the success of, the organization. The Complete Guide to Mentoring is your step-by-step guide to implementing a successful mentoring programme in your organization. Packed with high-profile interviews, case studies and questionnaires, it includes a w...

Explore three defining challenges that school teams face when gathering, interpreting, and utilizing school data. Complete with survey questions for efficient data collection, group work structures, strategies, and tools—along with essential definitions and descriptions of data types—this compelling guide will help you confront data obstacles and turn struggling committees into powerful communities of learners.

Providing both practical advice, tools, and case examples, Employee Engagement translates best practices, ideas, and concepts into concrete and practical steps that will change the level of engagement in any organization.Explores the meaning of engagement and how engagement differs significantly from other important yet related concepts like satisfaction and commitmentDiscusses what it means to create a culture of engagementProvid...

Many small companies struggle along trying to run their Human Resources function without an HR specialist on board. Most companies simply promote oneof their managers to look after that function and expect them to be able to run that department with no training in how to do so. What a mistake! A company's biggest asset is their employees and if they aren't dealt with fairly - the company fails.It offers detailed, proven strategies for handling the majority of Human Resource function...

This celebrated book, newly revised and updated, is a comprehensive treatment of organizational training and development: its basic ideas, organizational goals, and practical techniques. Dugan Laird, noted trainer, consultant, and author, shares his considerable experience in the whole field of human resource development and job-related training. The key to this book's ongoing popularity is its practicality: Laird's concern with the real-life problems and needs of T&D professionals. When a...

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

"This series allows school principals to integrate theory and practice themselves, resulting in highly insightful and practical strategies that will make a difference in schools. Practitioners: lead thyselves!"—Michael Fullan, Professor EmeritusOntario Institute for Studies in Education, University of Toronto"Avoiding high-flown theory on the one hand and mere bullet points on the other, these books represent the best that highly expert leaders have to of...

Reviews:Going Green Together is an excellent scientific achievement and is leading the way in giving advice on how to green a business sustainably.--Dr. Aidan O'Driscoll, Editor Irish Marketing ReviewThis book is a valuable addition to the literature on implementing organisational change and contains many useful insights on how to go green by bridging knowing doing gaps.--Sean Byrne, Contributor The Irish TimesThis award winning thesis provides essenti...

Implementing change is a major business challenge. Is your leadership up to the task?With change initiatives failing so frequently despite many books on the market addressing separately the topics of leadership and change management, Developing Change Leaders tackles in one concise volume the all-important question of how to develop effective change leaders who make a difference to organizational life.Providing the detailed practical guidan...

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice.In the pursuit to define and illustrate 'new' market research,...