Fifteen climate experts combine forces to present a plan for slowing and ultimately preventing further destruction to our planet.As governments and businesses continue to set climate goals for reducing carbon emissions and slowing global warming, scientists, engineers, and policymakers are using cutting-edge research to introduce new climate technologies and strategies for achieving and potentially surpassing these goals.Presented by world-leading climate s...

First published in 1989. This book is the first full-length career guide to the industry which explains how magazines are published and what sorts of jobs are available within magazine companies. Written by a director of a magazine publishing company, it details the personal and professional qualifications necessary to achieve success in magazine publishing, sets out the routes into the business and gives advice on necessary training. It has appendixes which will be invaluable to the job s...

Foreword by Frances HardingeThe annual, bestselling guide to all aspects of the media and how to write and illustrate for children and young adults. Acknowledged by the media industries and authors as the essential guide to how to get published.The 70+ articles are updated and added to each year. Together they provide invaluable guidance on subjects such as series fiction, writing historical or funny books, preparing an illustration portfolio, managing your...

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Master...

Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making.Increasingly we do this online, with social media and messaging enabling rapid, spontaneous globalcommu...

The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years and now want to take it to the next level.

A successful career move involves people matching their ideas, passions and goals to the needs of employers and vice versa. Full of practical examples of what works and what doesn't in the world of work, this book explains what employers need and how you can place yourself to deliver it. Whether you are looking for a new career or want to move to a different job, here you will find out how to know yourself, identify what you have to sell, structure your job search, target your CV, network ...

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spe...

What You Need to Know About Project ManagementProject Management is all about getting things done without spending too much or taking too long. But when you start hearing things like man-days, PSOs and stakeholders, it just makes it difficult to understand.So what do you really need to know about project management?Find out:Why setting clear goals mattersHow to estimate absolutely everything

Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it.One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants ...

A guide for those who want to create an effective CV and use it to market themselves. It contains sample CVs and covering letters and interview guidance.

You’re now responsible for a programme, or you’ve got a portfolio to manage? Where do you start? Right here!Projects are not simply the bread and butter of an organisation. Form them into programmes or portfolios and they can be prioritised and integrated to deliver change to your organization in line with your strategic vision. You will be able to control costs and risks and bring together a complex series of themes effectively.This overhauled second edition now combines p...