Showing results for "mark birkin"
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2017
EN
Accessible
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets.Arguing...
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2012
EN
Accessible
Project managers in construction and civil engineering need to base their decisions on realistic information about risk and public perceptions of risk. This second edition of the original practical and straightforward text retains the easy-to-read format, but has been expanded to encompass the entire risk management process and to give a fuller presentation of how risk is generally perceived.Two new chapters cover risk identification and risk response, and the chapters on risk anal...
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- Routledge Key Guides
2003
EN
Accessible
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.Business: The Key Concepts:* is detailed yet approachable* considers new developments in business,...
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- SAGE Key Concepts series
2013
EN
"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry."- Peter Lugosi, Oxford School of Hospitality Management"This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book."- Erwin Losekoot, Auckland University of T...
2005
EN
Fee bidding still generates emotive reactions from within many sections of the architectural profession. Fee bidding is not taught in most schools of architecture, so practitioners generally rely on hunches and guesswork. It is these wild card guesses, which exacerbate the poor levels of income for which the architectural profession is renowned. This book introduces practising architects, architectural managers and senior students, to the philosophy and practice of analytical estimating fo...
2012
EN
Accessible
The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market.It covers all ...
2007
EN
Accessible
This book provides comprehensive coverage of issues that facility managers in the property industry need to understand and apply in the pursuit of value for money over the life span of built facilities. The authors introduce the fast-growing discipline of facility management, examine the core competencies that facility managers should possess and study different contemporary drivers of change. The book emphasises the need to consider facilities management issues at the pre-design stage of ...
2012
EN
"Companies can gain a real competitive advantage from managing their performance effectively. This book is bristling with ideas, tools and practical examples of how your business can manage performance better."Mark Baker, Head of Risk and Assurance for Pentland Brands"Mike & Pippa Bourne have really covered the field with this book from the practical tools to the conceptual approaches. A thoughtful but highly practical approach to corporate pe...
2012
EN
Accessible
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic evaluation* How can we ensure arrival? - Strategic implem...
Commercial Management
Theory and Practice
2013
EN
Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management practice. It also identifies generic aspects of this practice and provides a theoretical foundation to these activities, by reference to existing and emergent theories and concepts, as well as to relevant management best practice....
2011
EN
Accessible
The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers a...
2003
EN
Accessible
'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new t...











