The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.**"**Good Soil is the most important book on corporate culture in the past decade." —Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.Collins uses stories from his own work as an award-winni...

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. The...

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, loving, thinking, looking, creating, worshipping and campaigning which became subjects of intense ...

Considering studying history at university? Wondering whether a history degree will get you a good job, and what you might earn? Want to know what it’s actually like to study history at degree level? This book tells you what you need to know. Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to weigh up the potential benefits of university courses. That’s where the Why Study series comes i...

**From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selli...

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.**"**Good Soil is the most important book on corporate culture in the past decade." —Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times

**From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thin...

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.Collins uses stories from his own work as an award-winni...