Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining t...

This book highlights the principles and technology to solve the challenges of multi-target tracking in underwater target detection, with sonar equipment research as the background. While underwater acoustic target detection primarily determines the presence or absence of targets, it fails to provide the information about batches. Multi-target tracking, on the other hand, focuses on addressing issues including dividing target batches, obtaining target start and end times, obtaining informat...

This book covers the mechanical problems of tunnels in traffic, hydraulic and mining engineering. By extending the complex variable method in mechanical analysis, it proposes accurate analytical solutions for tunnels. The solutions are further applied to the back analysis of tunnels, hole shape optimization, support design and estimation of tunnel stability. The considered rock characteristics involve elasticity, elastoplasticity, viscoelasticity and anisotropy, and various geometric condi...

This book offers an in-depth exploration of the interdisciplinary field of dexterous robotic manipulation, focusing on advanced methods that enable robots to autonomously learn, adapt, and perform a variety of tasks. It covers key topics such as teleoperation systems, advanced control frameworks, and bio-inspired autonomous learning. The book stands out by providing a comprehensive examination of both the technical and theoretical aspects of dexterous manipulation, with a particular emphas...

This book provides a systemic and detailed monographic study of Chinese outbound migration. It not only breaks down the basic trends of this migration with respect to destinations and the like, but also analyzes its unique features, which include the largely middle- and upper-class makeup of emigrants and their investment activities overseas, particularly when it comes to buying property. The Chinese are the largest foreign buyers of real estate in the US, Canada and Australia. By explaini...

This book carries out comprehensive research on the underlying problems regarding the globalization of Chinese enterprises. It also proposes practical solutions for dealing with difficulties in the legal sphere, legislation, international talent development, and financing solutions for Chinese firms going global. In light of the great opportunities and space for outbound investment, this book also provides insights on how to push forward the Belt and Road Initiative.The insights he...

Drug development is at a crossroads. As personalized medicine and targeted therapies expand, traditional clinical trial models have become too slow, costly, and inefficient. To meet the urgent need for faster, reliable evidence generation and decision making, researchers and regulators alike have turned to innovative trial designs. Among these, master protocols stand out as a transformative approach, allowing multiple therapies, disease subtypes, or objectives to be studied under a single,...

This invaluable monograph is devoted to a rapidly developing area on the research of qualitative theory of fractional ordinary and partial differential equations. It provides the readers the necessary background material required to go further into the subject and explore the rich research literature. The tools used include many classical and modern nonlinear analysis methods such as fixed point theory, measure of noncompactness method, topological degree method, the technique of Picard op...

This book gathers selected papers from the 13th International Conference on Green Intelligent Transportation Systems and Safety, held in Qinghuadao, China, on September 16–18, 2022. It presents cutting-edge studies on Green Intelligent Mobility Systems, with the guiding motto being to achieve “green, intelligent, and safe transportation systems”. The book presented here helps promote the development of green mobility and intelligent transportation technologies to improve interconnectivity,...

This book focuses on the environmental property of minerals including mineralogical record of environmental changes, mineralogical influence on the environmental quality, mineralogical evaluation of the environment, mineralogical processing of environmental pollutants and interaction between minerals and microbes. Understanding of the environmental property of minerals is a good supplement to the traditional concept of “mineral”.By demonstrating plenty of case studies with easy-to-...

This book constitutes the proceedings of the 10th International Conference on Health Information Science, HIS 2021, which took place in Melbourne, Australia, in October 2021.The 16 full papers and 7 short papers presented in this volume were carefully reviewed and selected from 56 submissions. They are organized in topical sections named: COVID-19, EEG data processing, Medical Data Analysis, Medical Record Mining (I), Medical Data Mining (II), Medical Data Processing.

This book reviews the state of the art in deep learning approaches to high-performance robust disease detection, robust and accurate organ segmentation in medical image computing (radiological and pathological imaging modalities), and the construction and mining of large-scale radiology databases. It particularly focuses on the application of convolutional neural networks, and on recurrent neural networks like LSTM, using numerous practical examples to complement the theory.The boo...