From veteran New York Times Business & NFL reporter, Ken Belson, a deeply-reported account of how the NFL’s Commissioner, Roger Goodell, and its two most powerful owners, Jerry Jones & Robert Kraft, turned the league into a cultural phenomenon.On February 11, 2024, NFL Commissioner, Roger Goodell, & the league’s two most powerful owners, Jerry Jones & Robert Kraft, looked down at the spectacle before them. What they saw was the sport’s championship game, t...