Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, an...

Navigate the digital economy and secure your future of work by mastering the hidden data networks shaping global markets. Transform your daily commute into a high-yield learning session with this calm, grounded exploration of modern business. Strip away the relentless tech buzzwords to finally understand how platforms, algorithms, and cloud computing dictate who wins and loses.Stop feeling overwhelmed by headlines about artificial intelligence and remote work, and start seeing the ...

Navigate the digital economy and secure your future of work by mastering the hidden data networks shaping global markets. Transform your daily commute into a high-yield learning session with this calm, grounded exploration of modern business. Strip away the relentless tech buzzwords to finally understand how platforms, algorithms, and cloud computing dictate who wins and loses.Stop feeling overwhelmed by headlines about artificial intelligence and remote work, and start seeing the ...

Navigate the digital economy and secure your future of work by mastering the hidden data networks shaping global markets. Transform your daily commute into a high-yield learning session with this calm, grounded exploration of modern business. Strip away the relentless tech buzzwords to finally understand how platforms, algorithms, and cloud computing dictate who wins and loses.Stop feeling overwhelmed by headlines about artificial intelligence and remote work, and start seeing the ...

The definitive and “captivating” (Marty Baron, author of Collision of Power) story of San Francisco’s meteoric transformation into a global capital of technology, and how the same creative and political forces that gave rise to its boom nearly engineered its collapse.At the dawn of the 1990s, San Francisco was a beautiful if troubled mid-sized metropolis still reeling from the AIDS epidemic and the Lome Prieta earthquake, its economy stuck...

Navigate the digital economy and secure your future of work by mastering the hidden data networks shaping global markets. Transform your daily commute into a high-yield learning session with this calm, grounded exploration of modern business. Strip away the relentless tech buzzwords to finally understand how platforms, algorithms, and cloud computing dictate who wins and loses.Stop feeling overwhelmed by headlines about artificial intelligence and remote work, and start seeing the ...

The definitive and “captivating” (Marty Baron, author of Collision of Power) story of San Francisco’s meteoric transformation into a global capital of technology, and how the same creative and political forces that gave rise to its boom nearly engineered its collapse.At the dawn of the 1990s, San Francisco was a beautiful if troubled mid-sized metropolis. It was still reeling from the AIDS epidemic and the Lome Prieta earthquake, its econo...

Get a complete view of your customers and make your marketing analysis more meaningfulHow well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll...

Whether you develop web applications or mobile apps, the OAuth 2.0 protocol will save a lot of headaches. This concise introduction shows you how OAuth provides a single authorization technology across numerous APIs on the Web, so you can securely access users’ data—such as user profiles, photos, videos, and contact lists—to improve their experience of your application.Through code examples, step-by-step instructions, and use-case examples, you’ll learn how to apply OAuth 2.0 to yo...

A fast-paced guide to designing and building scalable and maintainable web apps with React.jsKey FeaturesBook DescriptionBuilding web applications with maintainable and performant user interfaces is a challenge that many have faced for more than a decade, but no one has risen to this challenge quite like React.js. Today React.js is used by Facebook, Instagram, Khan Academy, and Imperial College London, to name a few. Many new users recognize the benefi...

Get the book that is called, “The best Rails book for beginners,” for a solid start on Ruby on Rails web development. No other tutorial does a better job of explaining the concepts. Master the basics. Learn the practices you’ll use in the workplace as a professional Rails developer. And follow a roadmap that sets you on a path to building your own web applications, not just following tutorials. This book is written for YOU if you are new to Ruby on Rails and you’ve got experience with the ...

The Official Joomla! Book is the authoritative and comprehensive Joomla! reference for every administrator, developer, designer, and content manager. Distilling the unsurpassed experience of two long-time Joomla! contributors, it teaches exactly what you need to know, through practical example sites and crystal-clear explanations.If you’re new to Joomla!, you’ll learn how to quickly create usable, effective sites. If you’re an experienced Joomla! user, you...