A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays ...

Almost 200,000 African Americans fought to save the Union, many believing that military service was the pathway to freedom. Yet their journeys for liberation continued. They marched across taxing terrain, performed backbreaking labor, and endured corporeal punishment. They agonized over families still enslaved and suffered virulent diseases. They fought on bravely, yet thousands ran. Chafing against restraints and violence, they briefly liberated themselves.The men examined in ...

Nationally recognized speaker and church leader Jay Augustine demonstrates that the church is called and equipped to model reconciliation, justice, diversity, and inclusion.This book develops three uses of the term "reconciliation": salvific, social, and civil. Augustine examines the intersection of the salvific and social forms of reconciliation through an engagement with Paul's letters and uses the Black church as an exemplar to connect the concept of salvation t...

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World ...

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World ...

Do you wish you could live a more joyful life? Have you ever wondered why some people seem to take on new challenges in a positive, confident way while others are simply glad to get through their day? If so, you have the right book. In it, Dale Carnegie explains how all of your experiences are colored by the quality of enthusiasm that you bring to them. An insightful and articulate guide, offers every listener deeper understanding into his or her own mindset, demonstrating how you can chan...

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that...

Do you wish you could live a more joyful life? Have you ever wondered why some people seem to take on new challenges in a positive, confident way while others are simply glad to get through their day? If so, you have the right book. In it, Dale Carnegie explains how all of your experiences are colored by the quality of enthusiasm that you bring to them. An insightful and articulate guide, offers every listener deeper understanding into his or her own mindset, demonstrating how you can chan...

Still your mind, and sense the quietness of Spirit. Picture the silver thread connecting all living things. Hear the silence within, the Source of Creation bubbling up like a spring in that quiet space between your thoughts. Learn to observe Life around you in a way you may never have thought of before. Let this serve as a guide to help train your mind to see the hidden beauty and perfect order all around you.

Although the Hellenistic period has become increasingly popular in research and teaching in recent years, the western Mediterranean is rarely considered part of the 'Hellenistic world'; instead the cities, peoples and kingdoms of the West are usually only discussed insofar as they relate to Rome. This book contends that the rift between the 'Greek East' and the 'Roman West' is more a product of the traditional separation of Roman and Greek history than a reflection of the Hellenistic-perio...

What does it mean to be an American? The story of the African American past demonstrates the difficulty of answering this seemingly simple question.If being "American" means living in a land of freedom and opportunity, what are we to make of those Americans who were enslaved and who have suffered from the limitations of second-class citizenship throughout their lives? African American history illuminates the United States' core paradoxes, inviting profound question...

A generational work with far-ranging social and political implications, White Poverty promises to be one of the most influential books in recent years.One of the most pernicious and persistent myths in the United States is the association of Black skin with poverty. Though there are forty million more poor white people than Black people, most Americans, both Republicans and Democrats, continue to think of poverty—along with issues like welfare, unemploymen...