Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include...

This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way.Based on the authors’ over six decades of combined research, consulting, and ...

Sometimes we have important things to say to other Christians, but if we deliver our message ungraciously, they won't benefit from it. Author John Crotts points out that God cares about how we say what we say: "It is not enough always to say the truth; you must also say the truth in love." In Graciousness, the author addresses Christians who are zealous for God's truth yet struggle to communicate it graciously in a loving way. Filled with practical instruction and wise insights, this book ...

Sometimes we have important things to say to other Christians, but if we deliver our message ungraciously, they won’t benefit from it. Author John Crotts points out that God cares about how we say what we say: “It is not enough always to say the truth; you must also say the truth in love.” In Graciousness, the author addresses Christians who are zealous for God’s truth yet struggle to communicate it graciously— in a loving way. Filled with practical instruction and wise insights, ...

Now in an expanded second edition to include new technologies, and incorporating post-pandemic developments, this is the first book to focus solely on developing the readers’ personal wine selling skills—for producers, distributors, and direct to the consumer. It comprehensively provides a practical approach to developing exceptional wine-selling skills. Drawing from their extensive experience in the field, the authors have crafted a clear and insightful framework based on the principles, ...

Tourism destinations and businesses are becoming increasingly prone to the impacts of crises and disasters due to global environmental change and security risks. This is the first research based book that provides a strategic approach to understanding the nature of tourism crises and disasters before outlining tourism crisis and disaster planning, response, and longer term recovery and knowledge management strategies. It applies a wide range of theoretical perspectives and concepts to impr...

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia.The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administ...

How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of d...

This volume presents an international selection of invited contributions on policy and best practice in accessible tourism, reflecting current practices across a range of destinations and business settings. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Accessible tourism...

Many of the world's islands are dependent on tourism as their main source of income. It is therefore imperative that these destinations are managed for long-term viability. The natural appeal of a destination is typically one of its main tourism related assets, yet the natural environment is also the feature most directly threatened by potential overexploitation.Sustainable Tourism in Island Destinations builds on existing literature in the subject by providing innovative discussio...

The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both academics and practitioners have started to look into crisis management issues seeking workable solutions in order to mitigate the negative impacts of safety and security incidences on the tourism industry and affected destinations. Tourism, Safety and Security: a multi dimensional analysis brings together the writings of international leading aca...

Increasingly tourists are seeking learning and educational holidays. This interest has led to the provision of tourism product with some form of learning or education as an integral component, including cultural heritage tourism and ecotourism. The growth of offshore education and lifelong learning has stimulated cross-border movement for language learning, school excursions and university student travel. Reflecting this growth in educational tourism types, the author outlines the main for...