Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor?A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company l...

In the decades since R. Edward Freeman first introduced stakeholder theory, which views firms in terms of their relationships to a broad set of partners, the stakeholder approach has drawn increasing attention as a model for ethical business. Edited by Freeman, alongside other leading scholars in stakeholder theory and strategic management, this handbook provides a comprehensive foundation for study in the field, with eighteen chapters covering some of the most important topics in stakehol...

Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted job in consulting. He’s headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven’t yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state- of-the-art strategy tools to analyze various possibilities.Justin is energized by this challenging assignment, but soon finds the application of his strategy toolkit isn’t a...

Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing for PRSA members, emphasizes public relations' advocacy role, and stresses education rather than enforcement as the key to improving industry standards. Next, this special issue traces the evolutio...

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor?A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that...

This special issue shows that "old ethics" don't always provide ready answers to problems raised by new technology. Exploring the perplexing topic of ethics in new media, this special issue:*examines the ethics of the highly controversial 1998 Cincinnati Enquirer exposé of Chiquita Brands International;*reports on a pilot project involving online journalists and online journalism graduate students;*investigates the extent to which e-mail and listservs are--and...

Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.John and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including po...

Moving beyond the process of changeWhy is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization-you need to change people’s behavior. And that is never easy.The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert Jo...

Sales expert Jill Konrath offers powerful strategies for sales proficiency in ever-changing situations.When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. This rapid change is often overwhelming, and sellers face an intense pressure from their bosses to deliver immediate results. Their livelihoods are totally dependent on their ability to get up to speed quickly.Sales guru Jill Ko...

Hundreds of interview-acing words and phrases to land you the jobIn a job interview, every word counts. That's why you need to make sure you'll be prepared with exactly the right answers to any question an interviewer might throw at you. With Perfect Phrases for the Perfect Interview, you will be equipped to handle even the toughest questions. This ready reference supplies you with:The best answers to a wide range of interview questions, from...

By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. But she also made herself a target for everyone who disliked her bold leadership style and resented her rapid rise. For six years, as she led HP through drastic changes and a controversial merger, Fiorina was the subject of endless analysis, debate, and speculation. She appeared on the cover of every major magazine and her e...

Build a powerful social media strategy to increase buzz—and the bottom lineIn today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategi...