The man with the gun pushed me down onto the carpet. I tried to cower to make my body curl smaller, instinctively covering my head.‘Oh God, please don’t kill me.’ My words clung to my teeth and now my whole body was so cold. All I had left were these words.‘Please. Please don’t kill me. Jesus. God. Please.’I wanted to live and I knew it with absolute certainty. I don’t want to die.Emma Slade was a high-flying debt analyst for a large investment bank, when she wa...

The must-have book for mixed-raced children - discover the joy of being wholly yourself with Mixed: Explore and Celebrate Your Mixed Identity. Join Emma Slade Edmondson, co-host of the award-winning Mixed Up podcast, as she guides young readers to be their truest selves.In Mixed, Emma shows kids how to:- Celebrate what it means to be YOU- Explore connections to all parts of your heritage- Discover the history of mixe...

The world and its politics are becoming ever more polarised, leaving no room for the light and the shade. In The Half of It, Emma and Nicole explore race and identity through the lens of the mixed-race experience, creating a space for discussion and illuminating the true nuances of the mixed-race identity.In The Half of It, Emma and Nicole, hosts of the critically acclaimed podcast Mixed Up, discuss what it truly means to be mixed-race. T...

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research...

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this to...

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations...

Etta's greatest unfulfilled wish, living in the rolling farmland of Saskatchewan, is to see the sea. And so, at the age of eighty-two she gets up very early one morning and begins walking the 2,000 miles to water. Meanwhile her husband Otto waits patiently at home, left only with his memories. Their neighbour Russell remembers too - and he still loves Etta as much as he did more than fifty years ago, before she married Otto.

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on so...

"There are many incredible revelations about the relationships of John and Yoko and Paul and Linda and their impact on the band. This is one of those audiobooks you can't shut off and will never forget."—AudioFile (Earphones Award Winner)An oral history of The Beatles from never-before-seen interviews.All You Need Is Love is a groundbreaking oral history of the one of the most enduring musical acts of all time. The material is comp...

The must-have audiobook for mixed-raced children - discover the joy of being wholly yourself with Mixed: Explore and Celebrate Your Mixed Identity. Join Emma Slade Edmondson, co-host of the award-winning Mixed Up podcast, as she guides young readers to be their truest selves.In Mixed, Emma shows kids how to:- Celebrate what it means to be YOU- Explore connections to all parts of your heritage- Discover the history of...

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile mark...

THE NEW YORK TIMES BESTSELLERNOMINATED FOR AUDIOBOOK OF THE YEAR AT THE 2025 GRAMMYS'There are many incredible revelations about the relationships of John and Yoko and Paul and Linda and their impact on the band. This is one of those audiobooks you can't shut off and will never forget.' -AudioFile (Earphones Award Winner)'I can think of no one better placed to tell the story behind The Beatles than ...