It's The AP Style guide for media relations. Yours will be dog-eared in no time!Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.Report...

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization."How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking tha...

Your forum may be a speech to the National Press Club, a pitch to your C-suite, or as a panelist at your association's annual meeting. The fact is influencers need to speak in public. This remarkable—and fun—resource can increase your career success through sharper presentation skills.If you aspire to anything beyond run-of-the-mill, you need The Truth About Public Speaking. It empowers you with solid public speaking skills, advancing your career, generating more sales for...

Insider Strategies for the Confident Communicator is like a greatest hits album from your favorite band. Everything from acing that big presentation to steeling yourself to meet a reporter to advocating before policymakers.The Communications Strategies You NeedThis must-have resource gives you the methods you need to attain your business and public policy goals — in small, tasty morsels — wrapped in one book cover.Discover the insider strateg...