In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.

How do voters in Britain decide which party to vote for in elections? Have age and education replaced class as the social basis for voting? Are elections now ‘presidentialised’, with voters simply choosing between party leaders? What role do the media, new and old, play in all of this? The authors examine these and other questions in the fourth edition of this popular text. The core of the text is devoted to examining and explaining theories of party choice, including the debate about whet...

This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. This fully revised and updated edition examines the general elections of 2015, 2017, and 2019 in the context of the momentous referendums on Scottish independence (2014) and EU membership (2016), showing the impact of these votes on an electorate which has become increasingly volat...

This volume contains contributions from some of the leading names in British politics, covering several aspects of electoral politics.

After the Labour Party's landslide victory in 1997, the results were analyzed. Issues at the top of the agenda included party leader image, campaign strategy, the sleaze factor, the effect of the media and changes in the electoral geography of Britain. This volume records the discussion.

This volume looks at the political events and discusses the major issues of 1994, most notably the European parliament elections.

At the height of the Scottish Independence debate, After Independence offers an in-depth and varied exploration of the possibilities for Scotland, from both pro and anti-independence standpoints. Drawing together over two dozen leading minds on the subject, After Independence offers a comprehensive and balanced analysis of Scotland's current and prospective political, economic, social and cultural situation. Brought together in an inclusive, accessible and informative way, After Independen...

This book presents a narrative of Scottish politics since devolution in 1999. It compares eight years of coalition government under Scottish Labour and the Scottish Liberal Democrats with four years of Scottish National Party minority government.It outlines the relative effect of each government on Scottish politics and public policy in various contexts, including: high expectations for ‘new politics’ that were never fully realised; the influence of, and reactions from, the media and publi...

Exam Board: AQALevel: AS/A-levelSubject: HistoryFirst Teaching: September 2015First Exam: June 2016Target success in AQA AS/A-level History with this proven formula for effective, structured revision; key content coverage is combined with exam preparation activities and exam-style questions to create a revision guide that students can rely on to review, strengthe...

Containing contributions from leading names in British politics, this review continues to publish front-rank research on parties, elections and voting behaviour in Britain.

After the landslide election of a new Labour government in May 1997, what are the key social policy issues and problems which the new government needs to address?Social Issues and Party Politics looks at the manifestos of the main parties and the way social issues figured in the 1997 election campaign and the early days of the new government. Chapters discuss green issues, the management and financing of welfare in contemporary Britain, the delivery of key services in healt...

Winner of the Political Book of the Year Award 2015The UK Independence Party (UKIP) is the most significant new party in British politics for a generation. In recent years UKIP and their charismatic leader Nigel Farage have captivated British politics, media and voters. Yet both the party and the roots of its support remain poorly understood. Where has this political revolt come from? Who is supporting them, and why? How are UKIP attempting to win over voters? And ...