**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspirac...

#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek)Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives...

A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and ...

From the #1 New York Times bestselling author Dan Heath comes a revolutionary guide to fixing what’s not working – in work and in our daily lives.Reset will help you get unstuck, shake off old habits, and overcome the inertia of the way things always work. Heath shares a framework, based on research in psychology and hundreds of interviews, to help you vault toward what really matters.Crucially, you can make positive chang...

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.　Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to...

THE NEW YORK TIMES BESTSELLER'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit'The most interesting, immediately actionable book I’ve read in quite a while' Adam Grant, bestselling author of Think AgainIn this bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, e...

**'A fantastic book.' WIRED'Witty and instructive.' WALL STREET JOURNAL'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS'A must-read.' FORBES**______________________________________________We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?This is the question that bes...

'Informs, engages and, above all, entertains' Charles Duhigg, bestselling author of The Power of HabitNew York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.What happens when we take our thinking upstream and try to prevent problems before they happen?Most of us are pretty good at dealing with...

Rules for developing talent with disciplined, deliberate, intelligent practiceWe live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—we'd spend our time watching, obsessing on, and maybe even cheering t...

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions.Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to maki...

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions.Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to maki...

**Wall Street Journal BestsellerNew York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers and showing how leaders, teams, and organizations can shift from reaction to prevention****.So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, ...