In St. Thomas and India, renowned scholars trace the historical, religious, and cultural connections link India's Syrian Christian community with St. Thomas the Apostle. They use modern historiographical methods seek to corroborate the ancient tradition that tells of St. Thomas's missionary journey to India in the middle of the first century, in which he established seven churches in some of the major commercial centers of Malabar. From this first churches, Christianity spread thr...

Learn practical ideas and specific strategies for construction marketing including how to effectively advertise, use Internet resources, association memberships, trade shows, obtain media publicity and other resources and systems to achieve the best possible results for the lowest cost. Best read in companion with Vol. 1 ISBN 978-0-9810816-2-5.

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade?For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define ...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling ForeverSalespeopl...

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real t...

How to get tons of highly targeted buyers to your website or blog fast! Learn the real secrets that will boost your website or blogs exposure and generate massive unlimited traffic. You'll learn: How to convert visitors into sales using emotional triggers Learn how to find the buyers looking for your product, services or information What makes people actually pull out their wallets and buy How to build a mailing list from zero to tens of thousands How to monetize any website or blog How to...

The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching t...

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing seriesConsulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with inf...

An all-encompassing guide to making the most from multi-channel marketingWritten in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.Page by page, you'll become familiar with a variety of approaches, including direct online market...

How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapt...

Distribution networks are now e based and this change has made the old channel process obsolete. This book is written by an expert in channel management and development and includes chapters on the most important areas of channel process.Channel sales and management is one of the largest industry networks in the world and this book offers a broad scope of skills and information to be successful in this highly competitive market.The book covers a range of areas from successful...

The inside scoop on boosting sales through spot-on analyticsRetailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book i...