For Judd Shaw, a medically retired Army Ranger, a quiet life managing his schizophrenia is all he wants. His only anchor is Boris, his fiercely loyal Bull Terrier. When he and his friends get an exclusive invite to beta test a revolutionary new AI-driven virtual tabletop game, it seems like the perfect, safe way to spend a night in.But the moment they click "play," they aren't just logging in. They're physically abducted.Now trapped in a brutal fantasy world where death is ...

Anxious Angus is the first in a planned series from the author, designed to engage readers of all ages in meaningful conversations about the emotional challenges we encounter both in childhood and throughout life. The author has chosen the pen name, C. Croft because it represents very important people in her life, people who have greatly impacted who she is and the work she performs daily. The author is a licensed mental health professional, working with individuals deeply struggl...

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, ...

Includes the First World War Illustrations Pack – 73 battle plans and diagrams and 198 photos"Reminiscences of a TA officer of the 1st Hertfordshire who served 22 months in France as company and battalion commander and finally brigade commander.When war broke out the author, a TA major, was commanding C Company of the 1st Battalion the Hertfordshire Regiment, a TA regiment. In January 1915 he succeeded to command of the battalion and in February 1916 he was appointed commande...

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first publi...

The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.Managing For Dummies, 3...

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers a...

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your...

A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speakerIn Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and few...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of m...

A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an elite practice: business analysis, strategic vision, exceptio...

The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable.For many, growth is about “home runs”—the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don’t happen every day and frequently come in cycles.Products like Kev...