Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text ...

In 1910, a missionary visitor arrives at Sophiny Mumms convent boarding school in Concord, Kansas. Sophiny is smitten. Her best friend Antoinette Dominguez is notand begins a series of strange behaviors breaking all the rules. From Sophiny she extracts three promises, a trunk exchange, and a staged fight before she elopes. Shortly thereafter, Sophiny learns that the missionary is not who he pretends to be and that her friends elopement has resulted in a mysterious disappearance. Antoinette...

Now in its fourth edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.Updated with the most recent statistical information as well as current examples and case studies, this tex...

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of ...

Gold Medal Winner, 2014 Global Ebook Awards (Communications category).Who would imagine that one word could change your life? Introducing the S.H.A.R.E.™ Tools, which together spell the word that leads to positive connections and the success of Revolutionary Conversations.Developed over the course of 25 years by business re-engineering specialist Mark Fowler and refined with human resources professional Noal McDonald and noted public relations authority and ...

The concept of emotional intelligence (EI), which has steadily gained acceptance in psychology, seems particularly well suited to the work of school counselors and school psychologists who must constantly deal with troubled and underperforming students. To date, however, no book has systematically explained the theoretical and scientific foundations of emotional intelligence and integrated this information into the roles and functions of school counselors and other school personnel. In add...

Barbara Cherish's upbringing in Nazi-occupied Poland was one of relative wealth and comfort. But her father's senior position in the Nazi Party meant that she and her brothers and sisters lived on a knife edge. In 1943 he became commandant of perhaps the most infamous of all the concentration camps: Auschwitz.The author tells her father's story with clarity and without judgement, detailing his relationship with his family and his unceasing love for his mistress, as...

“From the moment I got to Auschwitz I was completely detached. I disconnected my heart and intellect in an act of self-defense, despair, and hopelessness.” With these words Sara Nomberg-Przytyk begins this painful and compelling account of her experiences while imprisoned for two years in the infamous death camp. Writing twenty years after her liberation, she recreates the events of a dark past which, in her own words, would have driven her mad had she tried to relive it sooner. But while ...

This compelling Holocaust Memoir is about Sala Lewis and her love of family.Sala Lewis, who at age ten was left alone to wander the streets of Poland after her family was taken away by the Nazis. She had been out with her friends and came home to find her family gone and the apartment where she lived closed off and she was not allowed in. Everything she possessed was no longer hers. She had no family, no clothes, no food, and at that moment in time, no future. It was because she wa...

Holocaust survivor HENRY MELNICK was born in Lodz, Poland. Shortly after the Nazis occupied Poland in 1939, he was sent to do slave labour in the Nowy Sacz and Tarnow Ghettos and at Szebnie camp. He was then transferred to Auschwitz-Birkenau, Buna, Dora-Mittelbau and Bergen-Belsen death camps. When his parents were murdered in the Belzec death camp, he became the sole survivor of his entire family.After liberation, Henry volunteered for the Israeli Army and fought for Israel's inde...

“Horror is real; the Nazis insisted on it, sponsored it even. But decency is real, too, and sometimes it prevails. This book bears witness to that.” —The Washington PostOnly a teenage girl when the Nazis invaded her neutral homeland of Holland, Flory A. Van Beek watched the only life she had ever known disappear. Tearfully leaving her family, Flory tried to escape on the infamous SS Simon Bolivar passenger ship with Felix, the young Jewish man fro...

Remarkable first-person story of survival in Nazi occupied Poland. Narrowly escaping the Nazi sweep in Southern Poland, Jafa Wallach and her husband, Natan, a physician, were able to send their four-year-old daughter to safety (they prayed) while they themselves—along with two of Jafa's brothers—managed to dig a shallow hole in the ground beneaththe cellar of an heroic Polish mechanic's shop.