Changing the way we use, develop, and fund technology for social change is possible, and it starts with you. The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World outlines a vision of a more equitable and just world along with practical steps to creating it, appropriately leveraging technology along the way.In the book, you'll find:Strategies for changing culture and investments inside social impact organi...

Strategies for advocacy, fundraising, and engaging the communitySocial Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide reader...

“Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,”...

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents n...

The Networked Nonprofit Connecting with Social Media to Drive ChangeThis groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet."The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creati...

Are you a staff or board member of a nonprofit organization? Do you want your organization to be excellent? Are you a busy person?If you answered all three questions in the affirmative, How to Manage an Effective Nonprofit Organization is the one book you need, one with more than a thousand practical tips. It was inspired by thousands of nonprofit agency professionals who have participated in workshops the author has led for more than twenty years. Each of the nine chapter...

In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case...

How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an...

Learn to manage, grow, and communicate with your online communityOnline community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your onli...

An insider's account of the management principles driving one of the world's most innovative companiesTwenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsu...

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world ...

HR thought leader Dave Ulrich—bestselling author of HR Champions, The Why of Work, HR from the Outside In, and more--is back with his international colleagues to unpack and distill the finest, most up-to-the-moment thinking from the HR world. Indeed, this book looks at best practices from companies on every continent, offering an expert survey of universal and regional HR dos and don'ts.Because new and developing global circumstances often require adaptability and...