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PR E-böcker

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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Läs mer

    166,83 kr

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    av Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Läs mer

    100,05 kr

  • Facebok Marketing Advantage !

    av benoit dubuisson ...
    Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.1 billions users and 751 million mobile users there is no doubting the massive impact Facebook has had. In fact Facebook users spend 700 billion minutes on Facebook a month with the average user logging on for at least 20 minutes a time. So what does this mean for your business and how can ... Läs mer

    101,66 kr

  • Teaching Public Relations

    Principles and Practices for Effective Learning

    av Peter M. Smudde ...
    Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes.Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design ... Läs mer

    466,95 kr

  • Public Relations for Authors Take Hold of Your Own Promotions

    av Babs Hightower ...
    Getting help to promote your book just got easier. Public Relations for Authors Take Hold of Your Own Promotions will help you locate that special publicist who will help you promote your book the right way.  As a Publicity Director for two publishers Babs brings knowledge to the book. Public Relations teaches you why you need a publicist and how to find the right one for you.  To understand ... Läs mer

    26,78 kr

  • Public Relations Ethics

    Pr In The Workplace, #1

    av Leland Kornegay ...
    Serie Bok 1 - Pr In The Workplace
    The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Läs mer

    90,58 kr

  • How to Boost Your Business

    Promoting Your Product in a Digital and Multi-Meda World

    av Max Berry ...
    This handy primer offers answers to a question that has confronted business owners since the dawn of the digital age – How do I best use the growing number of ways to promote my product? Do I post on social media? Do I advertise online? Do I place ads in traditional media, like newspapers? This easily digestible book discusses – with pros and cons – every conceivable promotional channel and offers ... Läs mer

    32,53 kr

  • Как получить доступ к медийной популярности? Книга для пиарщиков и медийных персон

    av Таира Резцова ...
    Как попасть на телевидение, что обязательно заинтересует редактора печатного издания, почему нельзя ориентироваться на блоги других пиарщиков, а также, что такое «горячие клавиши», и о многом другом речь пойдет в данной полезной книге. ... Läs mer

    34,96 kr

  • The Book Every Business Owner Must Read

    It's Time for Different

    av Various ...
    The time, for different, is now.Tap into the insights of our leading business minds and thought leaders and equip your business for a successful new way of doing business.The world of business is tough, especially today. We know that now is the time for exponential acceleration, adaptability, agility and adjusting, a time for resilience, perseverance and courage, where the frames of reference that ... Läs mer

    92,95 kr

  • Sales Training: The art of selling to intelligent people

    av Adriaan Brits, Francesca Stregapede ...
    How will this book benefit you?   Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales people, who go the extra mile to collect their customers at the airport, entertain them at restaurants, tell ... Läs mer

    91,50 kr

  • Cicloturismo & Promozione del Territorio

    Per un territorio Bike Friendly

    av Fabio Boeti ...
    Il Cicloturismo si sta affermando come una valida alternativa per favorire un turismo più esperienziale, attivo e green, rispetto ad un turismo di massa. Ma per costruire un prodotto turistico valido e trasformare un territorio in destinazione bisogna sapersi formare e soprattutto trasformare anche la propria struttura ricettiva per renderla bike friendly, ma soprattutto al passo con i tempi. ... Läs mer

    121,99 kr

  • Как монетизировать вашего пиарщика?

    av Таира Резцова ...
    Пиарщик может приносить вашей компании доход и сокращать расходы. О том, как он может это сделать, в каком направлении, и почему эти инструменты работают, – вы узнаете из этой книги. ... Läs mer

    39,54 kr

  • Planlæg kommunikationen

    av Tom Nervil ...
    I mange danske virksomheder sker kommunikationen tilfældigt, uhensigtsmæssigt og uplanlagt. Det medfører, at virksomhederne ikke får det optimale ud af indsatsen, at ressourcerne bruges ineffektivt, og at de med stor sandsynlighed vil gentage fejlene.Bogen giver anvisninger til, hvordan man kan planlægge målrettede kommunikationsindsatser og har altså fokus på den proces, der ligger forud for ... Läs mer

    63,16 kr

  • EVENTS²

    Hoe organiseer je een geslaagd evenement?

    av Kevin Van der Straeten ...
    EVENTS² is hét naslagwerk voor elke organisator van evenementen en feesten. Deze vernieuwde editie is dikker dan ooit, verdiept én bevat volledig nieuwe topics die je als organisator niet mag missen!EVENTS² is een complete leidraad voor alle aspecten die bij de organisatie van evenementen, congressen en feesten komen kijken: van de voorbereiding tot het evenement zelf en de evaluatie achteraf. Het ... Läs mer

    178,55 kr

  • The Email Revolution

    Unleashing the Power to Connect

    av A. Shiva Ayyadurai ...
    The inventor of email uses cases studies to show how organizations can use email to strengthen brands and reach their audiences.In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike ... Läs mer

    94,75 kr

  • Secrets to a Successful Blog Tour

    av Donna Huber ...
    From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles. Secrets revealed in this quick read include, Planning stage decisions Different types of tours ... Läs mer

    35,73 kr

  • LinkedIn 101 Success Tour

    Skyrocket your Sales with Proven LinkedIn Marketing Techniques

    av Matina Sakkas ...
    Welcome to the very latest and easiest to apply “LinkedIn Marketing 2019” Training, designed to take you in a step-by-step manner and walk you through the process of getting the most out of LinkedIn Marketing, for your business, in 2019.I’m very excited to have you here, and I know that this will be very helpful for you.This exclusive training will literally take you by the hand in order to ... Läs mer

    44,69 kr

  • MANUALE DI PERSONAL BRANDING

    av Camilla Stenti ...
    Serie Bok 173 - HOW2 Edizioni
    La marca si forma, nella mente dei consumatori, per antropomorfizzazione, e si comporta come un vero e proprio organismo: nasce, cresce, matura, invecchia, rischia di morire, muore sul serio, e talvolta riesce a rinascere dalle proprie ceneri. Possiede pregi, difetti e caratteristiche umane: le passioni, le ipocrisie, gli entusiasmi e i momenti di slancio. Seduce o lascia indifferenti, avvicina, ... Läs mer

    103,62 kr

  • Modern-Day Strategies for Community Engagement

    How to Effectively Build Bridges Between People and the Bottom Line

    av MaKara Rumley ...
    Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the office, get from behind the computer, and interact with people face-to-face. There is an art and process to engaging with your community-a group of people with shared commonality. This book serves as a ... Läs mer

    29,63 kr eller gratis med Kobo Plus

  • Ufficio stampa digitale

    Come generare interesse nei media 2.0 e gestire le relazioni pubbliche grazie alle potenzialità del web

    av Stefano Calicchio ...
    L’ufficio stampa e l’attività di relazioni pubbliche hanno subito drastici cambiamenti con l’avvento di internet. La gestione dei nuovi media rappresenta oggi un passaggio fondamentale per chiunque voglia costruire la propria visibilità online imparando a comunicare con i servizi tipici del web 2.0. All’interno di questo manuale scoprirete strategie operative per raccogliere la sfida dei nuovi ... Läs mer

    18,60 kr eller gratis med Kobo Plus

  • The Mind in Action

    Psychology for Everyday Life

    av Emily Brown ...
    "The Mind in Action: Psychology for Everyday Life" is a book that presents psychology in an accessible and practical way to help readers better understand their own minds and use this knowledge to improve their daily lives.The book explores a wide range of psychological topics, including perception, learning, memory, emotional intelligence, motivation, personality, interpersonal relationships, and ... Läs mer

    55,99 kr eller gratis med Kobo Plus

  • How Strategic Communication Shapes Value and Innovation in Society

    Redigerad av Iekje Smit, Stefania Romenti, Betteke van Ruler, Øyvind Ihlen ...
    Serie Bok 2 - Advances in Public Relations and Communication Management
    Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to ... Läs mer

    1 169,91 kr

  • Mastering the Message

    A Practical Approach To Modern Public Relations

    av Ganapathy Viswanathan ...
    A modern guide to the evolving world of Public Relations.Mastering the Message distils years of hands-on experience in Public Relations, offering a dynamic exploration of how the field has evolved from traditional press releases to a strategic driver of trust, crisis management, and storytelling across industries.From the intensity of political campaigns to the high stakes of sports PR and ... Läs mer

    20,00 kr

  • Corporate Social Responsibility, Sustainability, and Ethical Public Relations

    Strengthening Synergies with Human Resources

    Redigerad av Donnalyn Pompper ...
    Serie serie The Changing Context of Managing People
    Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work.However one major stumbling block is ... Läs mer

    963,95 kr