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Elektronisk handel E-böcker

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  • Pandora's Box

    How Guts, Guile, and Greed Upended TV

    av Peter Biskind ...
    A NEW YORKER BEST BOOKS OF 2023 SELECTION“Biskind’s saga about the rise and fall of prestige television explains, in punchy, propulsive prose, how we went from Tony Soprano to Ted Lasso.” —New YorkerBestselling author of Easy Riders, Raging Bulls and Down and Dirty Pictures, cultural critic Peter Biskind turns his eye toward the new golden age of television, sparked by the fall of play-it-safe net ... Läs mer

    190,26 kr

  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    av Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ...
    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Läs mer

    141,71 kr

  • The Practice

    av Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... Läs mer

    166,83 kr

  • The Founders

    Elon Musk, Peter Thiel and the Company that Made the Modern Internet

    av Jimmy Soni ...
    'A fascinating page-turner... An indispensable guide to modern innovation and entrepreneurship.'Walter Isaacson, no. 1 bestselling author of Steve JobsPerfect for readers of Elon Musk by Ashlee Vance and Zero to One by Peter TheilOut of PayPal's ranks have come household names like Elon Musk, Peter Thiel, Max Levchin and Reid Hoffman. Since leaving Paypal, they have formed, funded, and advi... ... Läs mer

    80,02 kr

  • Using Behavioral Science in Marketing

    Drive Customer Action and Loyalty by Prompting Instinctive Responses

    av Nancy Harhut ...
    WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PRWINNER: National Indie Excellence Awards 2023 - Marketing & Public RelationsWINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - MarketingWINNER:</... ... Läs mer

    363,25 kr

  • Bitcoin Billionaires

    A True Story of Genius, Betrayal, and Redemption

    av Ben Mezrich ...
    From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off.Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding and the basis for the Academy ... Läs mer

    113,62 kr

  • Blockchain Revolution

    How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World

    av Don Tapscott, Alex Tapscott ...
    'This book has had an enormous impact'Satya Nadella, CEO, Microsoft'Spectacular. Mind-blowing in its expansiveness and profundity'Steve Wozniak, co-founder of Apple'Iconic'Clay Christensen, author of The Innovator's DilemmaCryptocurrencies are changing the world. They grant everyday people the power to invest, disrupt the world order and contribute towards a better future.<... ... Läs mer

    125,07 kr

  • The Upstarts

    How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the World

    av Brad Stone ...
    New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley.Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments ... Läs mer

    147,75 kr

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    av Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... Läs mer

    242,62 kr eller gratis med Kobo Plus

  • Facebook

    The Inside Story

    av Steven Levy ...
    'A penetrating account of the momentous consequences of a reckless young company with the power to change the world' Brad Stone, author of The Everything Store and The UpstartsHow much power and influence does Facebook have over our lives?How has it changed how we interact with one another?And what is next for the company - and us?As the biggest social media network in the world, there's no ... Läs mer

    217,61 kr

  • DeFi and the Future of Finance

    av Campbell R. Harvey, Ashwin Ramachandran, Joey Santoro, Vitalik Buterin ...
    During the Global Financial Crisis in 2008, our financial infrastructure failed.Governments bailed out the very institutions that let the economy down. This episode spurred a serious rethink of our financial system. Does it make any sense that it takes two days to settle a stock transaction? Why do retailers, operating on razor thin margins, have to pay 3% for every customer credit card swipe? Why ... Läs mer

    204,46 kr

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    av Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... Läs mer

    93,59 kr

  • Subscribed

    Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

    av Tien Tzuo, Gabe Weisert ...
    SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you ... Läs mer

    166,83 kr

  • Selling on Shopify: How to Create an Online Store & Profitable eCommerce Business with Shopify

    av Brian Patrick ...
    How to Create an Online Store & Profitable Ecommerce Business with ShopifyATTENTION Business Owners & Entrepreneurs! Learn how to set up a profitable, online store with Shopify with Step-by-Step Instruction...one that the “professionals” would charge you thousands of dollars for.Whether you already have a retail business, have products ready to sell, or are looking for a business model that you ... Läs mer

    Gratis

  • Fulfillment

    Winning and Losing in One-Click America

    av Alec MacGillis ...
    Fulfillment is a gripping exploration of Amazon's far-reaching impact on the American economic divide.In this literary investigation, award-winning journalist Alec MacGillis reveals how Amazon's sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work ... Läs mer

    108,85 kr

  • Digital Transformation

    Survive and Thrive in an Era of Mass Extinction

    av Thomas M. Siebel ...
    The legendary Silicon Valley entrepreneur examines how both business and government organizations can harness the power of disruptive technologies.Tom Siebel, the billionaire technologist and founder of Siebel Systems, discusses how four technologies—elastic cloud computing, big data, artificial intelligence, and the internet of things—are fundamentally changing how business and government will ... Läs mer

    113,94 kr eller gratis med Kobo Plus

  • Tracking Email Campaign Feedback

    50 Guidelines For Professional Email, #2

    av Scott Goodwin ...
    Serie Bok 2 - 50 Guidelines For Professional Email
    When you ask online market experts to evaluate marketing methods by ROI (return on investment), efficacy – or any other metric of success - you'll typically discover that email marketing ranks top, ahead of paid internet advertising (paid search). Email marketing income frequently rises faster than revenue from any other kind of direct marketing, according to studies.Retailers benefit from email ... Läs mer

    88,71 kr

  • Ignition

    A Proven Blueprint To Create A Six Figure Online Business From Zero

    av James Francis ...
    Want To Start & Grow Your Own Profitable Online Business?Ignition reveals the proven 10 stage blueprint that has created semi-automated six-figure-per-year online businesses from zero all over the world.This same blueprint has changed the lives of average people who had nothing to sell, no idea what niche or topic to go into, and no existing authority status, audience or following..."I'm at about ... Läs mer

    129,84 kr

  • How to Self Publish On Google Play

    Get Your Book Discovered - and Viewed - On Every Android Phone and Device In This Universe!

    av Dr. Robert C. Worstell ...
    It was only recently did someone at Google Books set up a decent backend for self-publishing.So now any Indie author can navigate their process and get their ebooks up and online simply.You'd think more people would jump at this chance to get your book on every Android device out there.That's what prompted me to do this write-up. I'm releasing this on update it's own, as people still seem to be ... Läs mer

    8,87 kr

  • Orchestrating Transformation

    How to Deliver Winning Performance with a Connected Approach to Change

    av Michael Wade, James Macaulay, Andy Noronha ...
    Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents’ value chains, gaining market share, eroding margins, and wreaking havoc to the competitive landscape in virtually every industry.For large and midsized companies, the imperative to transform is clear. How to transform is ... Läs mer

    78,96 kr

  • Сетевой Маркетинг. Система рекрутирования в Интернете

    av Антон Агафонов ...
    Многие из нас никогда не задумывались о том, сколько времени мы тратим на телефонные разговоры «ни о чем», на общение в социальных сетях, да и просто сидя за компьютером, блуждая по просторам всемирной паутины. А ведь все это время, ресурсы и энергию можно использовать в продуктивных целях, обеспечивая себе стабильный дополнительный (а может быть, и основной) заработок и повышая свой уровень жизни ... Läs mer

    50,13 kr

  • The Business Leaders Essential Guide to Marketing

    How to make sure your marketing delivers results. The reason your marketing might fail and how to fix it.

    av Stephen Dann ...
    Serie serie The Business Leaders Essential Guides
    Marketing rarely seems to deliver on its promise.You probably don't have the budgets to compete with the big players. You find it difficult to justify spending all that money and you cannot be sure if your marketing budget is being wasted. Maybe you've hired marketing managers, experts or agencies who have promised much, but achieved little.Whatever your situation a practical detailed marketing ... Läs mer

    98,99 kr

  • La Guida Instagram Marketing

    av Patricia Sommer ...
    Che cos'è Instagram? Cosa bisogna considerare per la presenza su Instagram di un'azienda e come le start-up utilizzano il social network nel modo più sensato?Volete rimanere in cima alla giungla dei social media di Instagram? Nessun problema! In questo libro, andiamo alla scoperta del digitale per poter utilizzare l'app con la piccola fotocamera in modo sensato per le strategie di marketing.Sempre ... Läs mer

    37,30 kr

  • Affiliate Marketing A - Z

    av David Krause ...
    The Affiliate Marketing A-Z eBook is a very enticing lead magnet, especially for newbies. It explains the process of affiliate marketing and how to get started in the best possible way. Readers will learn what they must do to get started and what they must avoid. There is an A-Z of the most commonly used affiliate marketing terms that are essential to know. ... Läs mer

    84,79 kr