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Zachowania konsumentów e-booki

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Wyświetla 1 – 24 z 2717 wyników
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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    autorstwa Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Czytaj dalej

    Za darmo

  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    autorstwa Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Czytaj dalej

    46,08 zł

  • Exactly What to Say: The Magic Words for Influence and Impact

    autorstwa Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Czytaj dalej

    28,65 zł

  • Oversubscribed

    How To Get People Lining Up To Do Business With You

    autorstwa Daniel Priestley ...
    Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Czytaj dalej

    67,82 zł

  • Influence, New and Expanded

    The Psychology of Persuasion

    autorstwa Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Czytaj dalej

    75,38 zł

  • Scarcity

    Why having too little means so much

    autorstwa Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Czytaj dalej

    42,62 zł

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    autorstwa Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Czytaj dalej

    43,04 zł

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    autorstwa Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Czytaj dalej

    39,15 zł

  • Flawless

    Lessons in Looks and Culture from the K-Beauty Capital

    autorstwa Elise Hu ...
    **One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023An audacious journalistic exploration ... Czytaj dalej

    21,51 zł

  • The Undoing Project

    A Friendship that Changed the World

    autorstwa Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Czytaj dalej

    42,62 zł

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    autorstwa Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Czytaj dalej

    46,08 zł

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    autorstwa Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Czytaj dalej

    38,73 zł

  • The Big Myth

    How American Business Taught Us to Loathe Government and Love the Free Market

    autorstwa Naomi Oreskes, Mr Erik M. Conway ...
    “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it's too late.”-EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."In their landmark book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the ori... ... Czytaj dalej

    59,31 zł

  • May Contain Lies

    How Stories, Statistics and Studies Exploit Our Biases - And What We Can Do About It

    autorstwa Alex Edmans ...
    'Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world' Rory Stewart'A powerful and punchy explanation of why misinformation is a problem that affects us all**' Gillian Tett, Financial Times**A ground-breaking book that reveals why our human biases affect the way we receive and interpret information, with practical suggestions for how to think ... Czytaj dalej

    49,34 zł

  • Hooked

    How to Build Habit-Forming Products

    autorstwa Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Czytaj dalej

    53,54 zł

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    autorstwa Kate Raworth ...
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... Czytaj dalej

    49,34 zł

  • Day Trading Attention

    How to Actually Build Brand and Sales in the New Social Media World

    autorstwa Gary Vaynerchuk ...
    New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Czytaj dalej

    92,81 zł

  • Nudge

    The Final Edition

    autorstwa Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Czytaj dalej

    53,54 zł

  • Indistractable

    How to Control Your Attention and Choose Your Life

    autorstwa Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Czytaj dalej

    39,78 zł

  • The Algebra of Happiness

    The pursuit of success, love and what it all means

    autorstwa Scott Galloway ...
    From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- What can you do now so there are no regrets aged 40, 50 or 80?As Scott Galloway puts it, by the time you ... Czytaj dalej

    67,50 zł

  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    autorstwa Robbie Kellman Baxter ...
    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... Czytaj dalej

    84,09 zł

  • Stuffocation

    Living More with Less

    autorstwa James Wallman ...
    Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it ... Czytaj dalej

    42,62 zł

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    autorstwa Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Czytaj dalej

    46,82 zł

  • The Attention Merchants

    The Epic Struggle to Get Inside Our Heads

    autorstwa Tim Wu ...
    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have ... Czytaj dalej

    37,47 zł