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Required Reading Range eBook Series

Showing 1 - 12 of 12 results
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  • Design Management

    Managing Design Strategy, Process and Implementation

    by Kathryn Best ...
    Series series Required Reading Range
    Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to ... Read more

    PHP2,591.79

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  • The Art of Typewriting: Introductory Chapters

    by Marvin Sackner ...
    This eBook version includes the Preface, Foreword and introductory texts only. Here is an authoritative and beautiful overview of the graphic art produced by artists, illustrators and writers who have used the typewriter as a tool and a medium. Marvin and Ruth Sackner mine the superlative collection they have created over four decades to present over 600 examples produced by more than 60 of the ... Read more

    Free

  • Hegarty on Advertising

    by John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Read more

    PHP1,099.49

  • The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

    by Cameron S. Foote ...
    The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in ... Read more

    PHP1,387.19

  • Design

    A Very Short Introduction

    by John Heskett ...
    Series series Very Short Introductions
    John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration ... Read more

    PHP462.95

  • Visual Language for Designers

    Principles for Creating Graphics that People Understand

    by Connie Malamed ...
    Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.In a time of unprecedented competition for audience attention and ... Read more

    PHP1,251.59

  • The Advertising Concept Book

    Think Now, Design Later

    by Pete Barry ...
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... Read more

    PHP1,402.29

  • Hegarty on Creativity

    There are No Rules

    by John Hegarty ...
    We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, ... Read more

    PHP512.79

  • Fifty Fashion Looks that Changed the 1950s

    Design Museum Fifty

    by Paula Reed, DESIGN MUSEUM ENTERPRISE LTD ...
    Series series Design Museum Fifty
    The Design Museum and fashion guru Paula Reed present Fifty Fashion Looks that Changed the 1950s. The most exciting, influential and definitive looks of one of the most significant decades in fashion!The Design Museum's mission is to celebrate, enterain and inform. It is the world's leading museum devoted to contemporary design in every form from furniture to fashion, and carchitecture to graphics ... Read more

    PHP787.59

  • Fifty Fashion Looks that Changed the World (1960s)

    Design Museum Fifty

    by Paula Reed, DESIGN MUSEUM ENTERPRISE LTD ...
    Series series Design Museum Fifty
    The Design Museum and fashion guru Paula Reed present Fifty Fashion Looks that Changed the 1960s. The most exciting, influential and definitive looks of one of the most significant decades in fashion!The Design Museum's mission is to celebrate, enterain and inform. It is the world's leading museum devoted to contemporary design in every form from furniture to fashion, and carchitecture to graphics ... Read more

    PHP787.59

  • Digital Design Theory

    Readings from the Field

    Edited by Helen Armstrong ...
    Series series Design Briefs
    Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated ... Read more

    PHP762.89

  • Design Indaba Dialogues

    by Times Media Books ...
    22 Intimate conversations with designers who shape our world ... Read more

    PHP192.24