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PR In Practice eBook Series

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  • Crisis, Issues and Reputation Management

    by Andrew Griffin ...
    Series series PR In Practice
    Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an ... Read more

    PHP2,454.29

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  • The Fish Rots From The Head

    The Crisis in our Boardrooms: Developing the Crucial Skills of the Competent Director

    by Bob Garratt ...
    As a Chinese proverb says 'The fish rots from the head' and so it is with businesses and other organisations - the buck starts and stops in the boardroom. This third edition of Bob Garratt's bestselling book that highlights the importance of effective corporate governance has been extensively updated following the corporate scandals of the early 2000s - Enron, WorldCom, Tyco - and the abysmal ... Read more

    PHP665.59

  • Crisis Communication

    Practical PR Strategies for Reputation Management & Company Survival

    by Peter Anthonissen ...
    Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

    PHP1,752.89

  • Before You Say Yes ...

    A Guide to the Pleasures and Pitfalls of Volunteer Boards

    by Doreen Pendgracs ...
    Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you're asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or ... Read more

    PHP372.49

  • Management in Ten Words

    Practical Advice from the Man Who Created One of the World's Largest Retailers

    by Terry Leahy ...
    From one of the world’s most admired business leaders, here is a remarkable bookthat will forever change the way you think about management.The meteoric rise of UK supermarket chain Tesco from humble beginnings to its current status as one of the largest retailers in the world can be largely credited to one man—its recently departed CEO, Terry Leahy. Leahy’s unflagging drive and commitment to ... Read more

    PHP304.09

  • Human Resource Management

    100% Pure Adrenaline

    by G. Murugesan ...
    Series Book 1 - Surf Rangers
    The book is written in a jargon-free and accessible style. It is hoped that the book would serve as a useful text for the students of M.B.A., M.Com., B.B.A. and other diploma courses in management. It would also be useful to the practitioners in the field of human resource management. ... Read more

    PHP259.79

  • Loose

    The Future of Business is Letting Go

    by Martin Thomas ...
    Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage ... Read more

    PHP787.59

  • I Want to Work in Africa

    by Frances Mensah Williams ...
    “AN IMMENSELY AFFIRMATIVE AND PRACTICAL GUIDE TO GETTING EMPLOYMENT IN AFRICA.” John Battersby, UK Country Manager, Brand South Africa Are you planning to work in Africa? Whether you want to accelerate your career, return home or experience working in a different continent, you need to get it right. This is a unique, step-by-step guide to working in the fastest growing continent in the world that ... Read more

    PHP775.97

  • 20 Weeks to Build Your Career in International Development

    by Natasha Leite de Moura ...
    This book is an amalgamation of advice I have given in my weekly newsletter, weekly articles, blog posts and more since I have started the project “Doing what you love”, that culminated in the book with the same title.  It was build in a way that in 20 weeks you are able to structure what you want in your job search and how to get it.  My hope is that in these 20 weeks you will be able to be on ... Read more

    PHP217.77

  • Run a Successful Charity: Teach Yourself

    by Claire Gillman, Nick Marr ...
    Running a Charity: Teach Yourself is the complete practical guide for anyone who is involved with setting up or running a charity. So whether you are a worker or colunteer in the third sector, a charity trustee, or are considering starting a charity yourself, this book will tell you everything you need to know, right from the beginning. It includes bang-up-to-date advice on charity registration ... Read more

    PHP902.29

  • Collaborative Leadership

    Building Relationships, Handling Conflict and Sharing Control

    by David Archer, Alex Cameron ...
    We all live in an interconnected world and for business leaders the last decade has seen a dramatic rise in the speed and scale of this interdependence. But while increased connectivity is inevitable, increased collaboration is not. To succeed in today’s environment, leaders need to be able to build relationships, handle conflict and to share control in order to promote effective collaboration ... Read more

    PHP4,634.71

  • Connect

    How Companies Succeed by Engaging Radically with Society

    by John Browne, Robin Nuttall, Tommy Stadlen ...
    Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line.Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.Through insightful analysis and vivid storytelling -- ... Read more

    PHP738.79