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Interactive Technologies eBook Series

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  • The Persona Lifecycle

    Keeping People in Mind Throughout Product Design

    by John Pruitt, Tamara Adlin ...
    Series series Interactive Technologies
    If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how? of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, ... Read more

    PHP4,662.69

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  • Agile Project Management Methodology for Beginners: Scrum Project Management for Beginners

    by Andy Webb ...
    The older rigid traditional models of delivering changes has been replaced with an agile way of delivering changes. The world of apps, and internet driven economy means that any change has to be delivered almost overnight with no scope for delays and the consumer wants things almost immediately.Agile provides that project management methodology to help you get the results immediately.Written for ... Read more

    PHP173.24

  • BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping Secrets To Acing The Exam and Successful Finding And Landing Your Next BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping Certified Job

    by Rebecca Marks ...
    "Good solid advice and great strategies in preparing for and passing the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping exam, getting interviews and landing the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping job. If you have prepared for the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping exam - now is the moment to get ... Read more

    PHP1,054.29

  • Content Strategy for the Web

    by Kristina Halvorson, Melissa Rach ...
    Series series Voices That Matter
    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term ... Read more

    PHP1,793.49

  • Content Strategy for the Web

    by Kristina Halvorson ...
    Series series Voices That Matter
    If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?  Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) ... Read more

    PHP832.29

  • Influence Marketing

    How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

    by Danny Brown, Sam Fiorella ...
    Series series Que Biz-Tech
    Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!   Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Infl... ... Read more

    PHP693.49

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    by Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Read more

    PHP4,769.89

  • Google Semantic Search

    Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence

    by David Amerland ...
    Series series Que Biz-Tech
    Optimize Your Sites for Today’s Radically New Semantic Search   Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.   David Amerland demystifies Knowledge ... ... Read more

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  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    by Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

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  • User Experience Management

    Essential Skills for Leading Effective UX Teams

    by Arnie Lund ...
    User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and ... Read more

    PHP2,142.29

  • The Essential Persona Lifecycle

    Your Guide to Building and Using Personas

    by Tamara Adlin, John Pruitt ...
    The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation ... Read more

    PHP1,713.39

  • Business Analysis Based on BABOK® Guide Version 2 – A Pocket Guide

    by Jarett Hailes ...
    A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) is the collection of knowledge within the profession of business analysis and reflects current generally accepted practices. As with other professions, the body of knowledge is defined and enhanced by the business analysis professionals who apply it in their daily work role. The purpose of this pocket guide to the BABOK® Guide is ... Read more

    PHP1,164.19