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Letting Go of the Words

Writing Web Content that Works

by Janice (Ginny) Redish ...

Series series Interactive Technologies
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. ... Read more

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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples.
... Read more
Letting Go of the Words

Writing Web Content that Works

by Janice (Ginny) Redish ...

Series series Interactive Technologies
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices ... Read more

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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices
... Read more

Copywriting That Works:

Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

by Paul Lima ...

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Read more

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Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and
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Fundamentals of Writing:

How to write articles, media releases, case studies, blog posts and social media content

by Paul Lima ...

Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for ... Read more

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Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for
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Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability

by Steve Krug ...

Series series Voices That Matter
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh ... Read more

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh
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How To Write A Book This Weekend, Even If You Flunked English Like I Did

by Vic Johnson ...

It's easier than you think!Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all.How To Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding ... Read more

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It's easier than you think!Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all.How To Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding
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UX Design Process

by Smashing Magazine ...

Series series Smashing eBooks
UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to ... Read more

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How to Create, Publish, & Sell an eBook Successfully

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Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint. ... Read more

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Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.
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Report Writing

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Employers continue to say that written and oral communication skills are the most important skills for employees. This book presents the basics for writing any kind of report, such as research reports, proposals, case studies, business plans, technical reports, feasibility studies and more. Both novice and experienced writers will benefit from the book. Checklists are included to assist writers in ... Read more

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Employers continue to say that written and oral communication skills are the most important skills for employees. This book presents the basics for writing any kind of report, such as research reports, proposals, case studies, business plans, technical reports, feasibility studies and more. Both novice and experienced writers will benefit from the book. Checklists are included to assist writers in
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How to Write Killer Promo Emails

Master the Skill of Writing Persuasive Emails that Move Your Readers… In Your Favor!

by Thrivelearning Institute Library ...

Series series How to Master Copywriting
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Master the Skill of Writing Persuasive Emails that Move Your Readers… In Your Favor!Email is the way that you contact the members of your list on a regular basis and do so for the purpose of selling them a product or service for which you are an affiliate marketer.(1) By writing powerful sales emails you will make a great many sales to your list. By writing weak and ineffectual emails you won’t
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Resumes for 50+ Job Hunters

by Editors of VGM Career Books ...

Rejuvenate your job life with a perfectly crafted resume!You've spent a lifetime gaining work experience; now it's time to take those skills and knowledge and embark on a new career. Gain an edge over the other job applicants with Resumes for the 50+ Job Hunter, a resource packed with expert advice on crafting a concise, stylish resume that will instantly get you noticed.With this go-to guide you ... Read more

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Web Words That Work

Writing Online Copy That Sells

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Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you ... Read more

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Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you
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Interactive Technologies eBook Series

Letting Go of the Words

Letting Go of the Words

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Copywriting That Works:

Fundamentals of Writing:

Don't Make Me Think, Revisited

How To Write A Book This Weekend, Even If You Flunked English Like I Did

UX Design Process

How to Create, Publish, & Sell an eBook Successfully

Report Writing

How to Write Killer Promo Emails

Resumes for 50+ Job Hunters

Web Words That Work