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Interactive Technologies eBook Series

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  • Usability Engineering

    Scenario-Based Development of Human-Computer Interaction

    by Mary Beth Rosson, John M. Carroll ...
    Series series Interactive Technologies
    You don't need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users' needs and preferences? How will you design effective solutions that are grounded in users' current practices? How will ... Read more

    PHP4,716.59

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  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    by Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Read more

    PHP4,769.89

  • Information Architecture

    For the Web and Beyond

    by Louis Rosenfeld, Peter Morville, Jorge Arango ...
    Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this ... Read more

    PHP2,136.39

  • Google Semantic Search

    Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence

    by David Amerland ...
    Series series Que Biz-Tech
    Optimize Your Sites for Today’s Radically New Semantic Search   Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.   David Amerland demystifies Knowledge ... ... Read more

    PHP693.49

  • Instructional Design—Step by Step

    Nine Easy Steps for Designing Lean, Effective, and Motivational Instruction

    by John S. Hoffman ...
    Learn a simple, proven, step-by-step method for designing lean, eff ective, and motivationaleducation and training from author Dr. John S. Hoff man, a thirty-year training veteran.A practitioners guide geared toward the newcomer to professional instructional design,Instructional DesignStep by Step presents an easy-to-understand process that includesthese features:A primer on understanding how ... Read more

    PHP303.19

  • Measuring the User Experience

    Collecting, Analyzing, and Presenting Usability Metrics

    by Bill Albert, Tom Tullis ...
    Series series Interactive Technologies
    Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring ... Read more

    PHP2,678.49

  • Design Thinking Business Analysis

    Business Concept Mapping Applied

    by Thomas Frisendal ...
    Series series Business and Management (R0)
    This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation ... Read more

    PHP3,685.29

  • User Interface Design and Evaluation

    by Debbie Stone, Caroline Jarrett, Mark Woodroffe, Shailey Minocha ...
    Series series Interactive Technologies
    User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes ... Read more

    PHP3,431.59

  • Designing the Search Experience

    The Information Architecture of Discovery

    by Tony Russell-Rose, Tyler Tate ...
    Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony Russell-Rose and Tyler Tate weave together the theories of information seeking with the practice of ... Read more

    PHP2,142.29

  • Tapping into Unstructured Data

    Integrating Unstructured Data and Textual Analytics into Business Intelligence

    by William H. Inmon, Anthony Nesavich ...
    The Definitive Guide to Unstructured Data Management and Analysis--From the World’s Leading Information Management Expert A wealth of invaluable information exists in unstructured textual form, but organizations have found it difficult or impossible to access and utilize it. This is changing rapidly: new approaches finally make it possible to glean useful knowledge from virtually any collection ... Read more

    PHP1,734.09

  • Using Software in Qualitative Research

    A Step-by-Step Guide

    by Ann Lewins, Christina Silver ...
    Using Software in Qualitative Research is an essential introduction to the practice and principles of Computer Assisted Qualitative Data Analysis (CAQDAS). The book will help you to choose the most appropriate package for your needs and get the most out of the software once you are using it.This book considers a wide range of tasks and processes in the data management and analysis process, and ... Read more

    PHP4,799.79

  • Design Thinking

    Understand – Improve – Apply

    Edited by Hasso Plattner, Christoph Meinel, Larry Leifer ...
    Series series Business and Management (R0)
    “Everybody loves an innovation, an idea that sells.“ But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Over the years Design Thinking – a program originally developed in the engineering department of Stanford University and offered by the two D-schools at the Hasso Plattner Institutes in Stanford and in Potsdam – has proved to be really ... Read more

    PHP13,453.49