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DoShorts eBook Series

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  • PR 2.0

    How Digital Media Can Help You Build a Sustainable Brand

    by John Friedman ...
    Series series DoShorts
    Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2 ... Read more

    PHP2,432.95

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  • The End of Competitive Advantage

    How to Keep Your Strategy Moving as Fast as Your Business

    by Rita Gunther McGrath ...
    Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a ... Read more

    PHP1,459.69 or Free with Kobo Plus

  • The Startup Way

    How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

    by Eric Ries ...
    Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean ... Read more

    PHP598.69

  • Harvard Business Review on Managing Supply Chains

    by Harvard Business Review ...
    Find and fix your weakest links.If you need the best practices and ideas for making your supply chain strong and agile--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Use your supply chain as a competitive weapon- Gain customers' trust by revealing where yourproducts come from- ... Read more

    PHP820.09 or Free with Kobo Plus

  • Strategy That Works

    How Winning Companies Close the Strategy-to-Execution Gap

    by Paul Leinwand, Cesare R. Mainardi ...
    How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world ... Read more

    PHP1,459.69 or Free with Kobo Plus

  • Harvard Business Review on Succeeding as an Entrepreneur

    by Harvard Business Review ...
    Series series Harvard Business Review Paperback Series
    If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage ... Read more

    PHP820.09 or Free with Kobo Plus

  • Strategic Planning

    Fundamentals for Small Business

    by Gary L. May ...
    Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning, ... Read more

    PHP364.59

  • Millennials: Boom'er Bust or How Gen Y Will Save the World

    by Peter Shurman ...
    Baby Boomers & Millennials need to understand each other - because they're just not getting along! "Millennials" are next in line but, unless aging boomers and millennials start to see each other as useful, the passing of the torch will be fumbled. The world can't afford that because millennials are indeed the "next big generation", the echo! They're the ones who must repair the accumulated damage ... Read more

    PHP347.07

  • The Balanced Scorecard

    Turn your data into a roadmap to success

    by 50minutes ...
    Series Book 20 - Management & Marketing
    Turn your data into a roadmap to success!This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time.In 50 minutes you will be able to:• Evaluate company performance and management efficiency• Focus on all perspectives of the business at once• Successfully apply the Balanced Scorecard to your ... Read more

    PHP781.44 or Free with Kobo Plus

  • Porter's Five Forces

    Understand competitive forces and stay ahead of the competition

    by 50minutes ...
    Series Book 1 - Management & Marketing
    Understand competitive forces and stay ahead of the competitionThis book is a practical and accessible guide to understanding and implementing Porter’s five forces, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the five forces that affect profitability and analyze each force in depth in relation to your company• Analyze the intensity of ... Read more

    PHP781.44 or Free with Kobo Plus

  • The Six Sigma Handbook, Third Edition, Chapter 5 - Project Management Using DMAIC and DMADV

    by Thomas Pyzdek,Paul Keller ...
    The following is a chapter from the fully updated and revised The Six Sigma Handbook , Third Edition. It covers the management systems and statistical tools that are the foundation of Six Sigma. The book's presentation is based on the DMAIC (Define, Measure, Analyze, Improve, Control) implementation strategy for Six Sigma, with focus on the management responsibilities and problem-solving ... Read more

    PHP334.85

  • Are You the New Manager?

    Techniques, Guidelines, and Strategies for a Successful First Year

    by Robert Blanck, Lee Bertrand ...
    When you become a manager, you need proven strategies and advice to ensure your team meets expectations.Two longtime managers draw upon their decades of combined experience in this guidebook to getting the job done during your first year as a manager. Whether youve just been promoted, been transferred, or started a new job, youll learn how toestablish an organized work environment;create stability ... Read more

    PHP192.24