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123 eGuides eBook Series

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  • Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money

    by Barry Silverstein ...
    Series series 123 eGuides
    Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement – all ... Read more

    PHP160.46

  • Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

    123 eGuides, #2

    by Barry Silverstein ...
    Series Book 2 - 123 eGuides
    This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) ... Read more

    PHP173.24

  • B2B Marketing 123: A 3 Step Approach for Marketing to Businesses

    123 eGuides, #7

    by Barry Silverstein ...
    Series Book 7 - 123 eGuides
    "B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience ... Read more

    PHP173.24

  • Product Launch 123: Launch a New Product or Service in 3 Proven Steps

    123 eGuides, #3

    by Barry Silverstein ...
    Series Book 3 - 123 eGuides
    Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a ... Read more

    PHP173.24

  • On Your Own 123: Launch a 1-Person Business in 3 Proven Steps

    123 eGuides, #6

    by Barry Silverstein ...
    Series Book 6 - 123 eGuides
    More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what's involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a ... Read more

    PHP173.24

  • Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

    123 eGuides, #4

    by Barry Silverstein ...
    Series Book 4 - 123 eGuides
    "Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process.The eGuide includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; ... Read more

    PHP173.24

  • Small Biz Trio: Three eGuides for Marketing Success

    123 eGuides, #5

    by Barry Silverstein ...
    Series Book 5 - 123 eGuides
    This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from:- Branding 123: Build a Breakthrough Brand in 3 Proven Steps- Product Launch 123: Launch a New Product or Service in 3 Proven Steps- Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps"Branding 123" offers small ... Read more

    PHP405.01

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    Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is ... Read more

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  • B4b

    How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

    by J.B. Wood, Todd Hewlin, Thomas Lah ...
    Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks ... Read more

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  • Managing Content Marketing

    The Real-World Guide for Creating Passionate Subscribers to Your Brand

    by Robert Rose, Joe Pulizzi ...
    Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Read more

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  • Tips for Resumes and Interviews, All in One Hour

    by Artie Lynneworth ...
    Want to ace your job or college interview and have your résumé or application stand out from the rest? This unique and productive guide will show you how. In one hour you will immediately learn how to apply simple techniques that work and do practice drills to refine your impact. See how to prepare at home and discover what to do (and not do) during each phase of the interview. Learn résumé ... Read more

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  • TQM

    Introduction to and Overview of Total Quality Management

    by ASQ Quality Press ...
    Total quality management (TQM) is a term initially coined by the Naval Air Systems Command to describe its management approach to quality improvement. It has since taken on many meanings. Simply put, TQM is a management approach to long-term success through customer satisfaction. It is based on the participation of all members of an organization in improving processes, products, services, and the ... Read more

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