Skip to main content
Search Button
Philippines Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...

Commercial Advertising eBooks

If you like Commercial Advertising eBooks, then you'll love these top picks.
Showing 1 - 24 of 189 Results
Skip side bar filters

  • Visual Merchandising Fourth Edition

    Window Displays, In-store Experience

    by Tony Morgan ...
    This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring ... Read more

    PHP1,804.99

  • But Wait ... There's More!

    Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

    by Remy Stern ...
    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television ... Read more

    PHP882.79

  • Designers Don't Have Influences

    by Austin Howe ...
    Feeling uninspired? If you’re a creative professional?or just someone who’d like to be more creative in your work and daily life?look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work ... Read more

    PHP670.89

  • Banner Blitz

    Dominando el Arte de la Publicidad con Banners Atractivos para la Vista

    by B. Vincent ...
    "Banner Blitz: Dominando el Arte de la Publicidad con Banners Atractivos" es una guía completa sobre el mundo de la publicidad de banners. En este libro, los lectores aprenderán cómo crear anuncios de banners efectivos que capturen la atención de su público objetivo, generen tráfico hacia su sitio web y logren sus objetivos de marketing.El libro abarca una amplia gama de temas, que incluyen el ... Read more

    PHP57.63

  • POP

    How Graphic Design Shapes Popular Culture

    by Steven Heller ...
    The acclaimed graphic designer examines over 150 years of mass media in this illuminating analysis of pop culture’s enduring significance."Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, ... Read more

    PHP670.89

  • Redação publicitária:

    percursos criativos e persuasão

    by Haroldo Capote Filho ...
    Por ser tão rico em possibilidades, o texto publicitário oferece tanto fascínios quanto desafios. Assim, dominar os aspectos formais e estruturais desse tipo de linguagem faz toda diferença no processo de criação. Afinal, a mente criativa precisa de formas concretas para se expressar, não é? Nesta obra, vamos explorar o universo das palavras e apresentar caminhos que podem ser tomados na redação ... Read more

    PHP399.00

  • Die Fata-Morgana-Händler - Wie man ein Werbeguru wird

    by Thejendra Sreenivas ...
    F: Worum geht es in diesem Buch?A: Die Fata-Morgana-Händler ist ein scharfer, humorvoller und herrlich uebertriebener Leitfaden, wie man ein Werbeguru wird. Es enthuellt die bizarre, brillante und voellig verrueckte Welt der Werbung, in der Kreativitaet, Manipulation und Fantasie zusammenkommen, um jedem alles zu verkaufen, sogar Schnee an Eskimos oder Sand an Wuestenbewohner.F: Warum sollte ich ... Read more

    PHP173.24

  • Advertising Made Easy: How to Create Campaigns That Capture Attention

    by Daniel HaIknse ...
    "Advertising Made Easy: How to Create Campaigns That Capture Attention" is a comprehensive guide designed to help businesses and marketers of all levels create impactful advertising campaigns that drive results. This book breaks down the fundamentals of advertising, from understanding your audience and crafting compelling messages to leveraging digital platforms, AI, and emerging trends in the ... Read more

    PHP57.36

  • Strategic Creativity

    A Business Field Guide to Advertising, Branding, and Design

    by Robin Landa ...
    The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative ... Read more

    PHP2,838.54

  • Ma Vie

    by Jacques Séguéla ...
    Fonti da cui Adele Savarese guidata da Jacques Séguéla ha dato forma e sostanza a questo libro.“Tous ego : Havas, moi et les autres”“Le Pouvoir Dans la Peau”“Autobiographie non autorisée”“Non dite a mia madre che faccio il pubblicitario… Lei mi crede pianista in un bordello.”Jacques Séguéla è soprattutto un figlio del Sud di una nostra Europa di cultura latina dove la lezione di pubblicità diventa ... Read more

    PHP694.71 or Free with Kobo Plus

  • Cinema 4D+Photoshop电商海报设计案例教程

    by 王杰 ...
    本书介绍了如何使用Cinema 4D和Photoshop进行电商海报设计。全书从设计构思、建模、材质、灯光和后期处理等方面，细致地讲解了电商立体场景海报设计的完整过程。书中包含7个不同风格的电商海报设计案例，涉及多种电商立体场景风格，例如字体风格、低多边形风格、剪纸风格和霓虹灯风格等。全书以操作步骤详解的形式进行编写，并采用图文结合的方式，帮助读者快速掌握电商设计中Cinema 4D和Photoshop的软件操作方法及设计思维。 ... Read more

    PHP1,126.49

  • Impact for Search Engine Optimization (SEO): Dominating Search Results

    IMPACT Marketing Series: A Complete Courses, #8

    by Mustafa Al-Dori ...
    Series Book 8 - IMPACT Marketing Series: A Complete Courses
    Impact for Search Engine Optimization (SEO): Dominating Search ResultsBy Dr. Mustafa K. Al-DoriEver typed something into Google—like "best pizza near me"—and wondered why certain websites pop up first? That's the magic of search engine optimization (SEO), and IMPACT for Search Engine Optimization (SEO): Dominating Search Results is your guide to making it happen for your own site. Part of the ... Read more

    PHP578.83 or Free with Kobo Plus

  • Master Facebook [ Design Edition ]

    20 amazing tips

    by Mobile Library ...
    20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some interesting and very useful options. ... Read more

    PHP57.36 or Free with Kobo Plus

  • The Logos

    by Mark de Silva ...
    Unemployed, lonesome, abandoned by his lover, an obscure artist on the verge of despair begins to question the worth of his craft-until, without warning, he lands the opportunity of a lifetime. Courted by a wealthy patron with enigmatic motives, he yields his talents to corporate interests. In theory, his brief is to sell his soul-to mastermind a publicity campaign for a line of products designed ... Read more

    PHP499.37

  • 100 Ways to Create a Great Ad

    by Tim Collins ...
    100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas.The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a ... Read more

    PHP1,092.29

  • Selling Architectural Ideas

    by Tom Porter ...
    As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we ... Read more

    PHP6,720.59

  • Creative Direction in a Digital World

    A Guide to Being a Modern Creative Director

    by Adam Harrell ...
    Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user ... Read more

    PHP3,302.07

  • 廣告與它們的產地

    東京廣告人的台日廣告觀察筆記

    by 東京碎片（uedada） ...
    Translated by 歐兆苓 ...
    Series series TOUCH
    ◐台日跨國企畫◑最懂中文的日本現役廣告人「東京碎片」最新力作繼《日本製造》之後，醞釀5年的深度觀察帶來疫情之下的第一手廣告業界筆記13種廣告類型×逾100項品牌事例發現廣告創意背後的台日文化眉角同一個品牌的商品，在台灣和日本有什麼不一樣的廣告表現？一樣是啤酒，你喝下肚的是歡聚慶祝的爽快氣氛，還是犒賞慰勞的苦澀滋味？一則廣告的誕生，靠的不只是創意，還得摸清消費者的面貌——本書作者是一位日本廣告人，他將廣告視為社會文化的「解釋者」，認為每則廣告都是經過市調、分析消費者需求後彙整而成的結晶，因此從廣告表現可以觀察出當地的消費型態，以及人們的思考與行為模式。►台灣的感冒藥廣告為何總是如此洗腦？日本的感冒藥都是給社畜吃的？台灣人常常覺得自己和日本的距離很近，但在民族性上其實有我們意想不到的差距。同樣是感冒藥，台灣的廣告多為家人感冒的情境劇，時常融入歡樂的歌舞元... ... Read more

    PHP557.54

  • Typography 35

    by Type Directors Club ...

    PHP2,319.59

  • The Ad Makers

    How the Best TV Commercials are Produced

    by Tom von Logue Newth ...
    The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers ... Read more

    PHP1,187.39

  • Postmodern Advertising in Japan

    Seduction, Visual Culture, and the Tokyo Art Directors Club

    by Ory Bartal ...
    In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, ... Read more

    PHP1,876.89

  • Facebook ADS: Faites exploser votre ROAS! Le guide ultime pour augmenter la conversion de vos annonces. 7 règles d'or pour l'optimisation et la mise à l'échelle de vos campagnes publicitaires

    by Prudence Vivien ...
    Vous avez une marque personnelle et vous voulez exploiter l'énorme potentiel de Facebook ADS? Vous vous approchez du monde des médias sociaux et vous voulez savoir comment vendre votre produit/service par voie numérique?La manière de faire de la "publicité" a changé. Et il n'y a aucun doute là-dessus. Que vous soyez une personne physique ou morale, et que vous souhaitiez vendre votre produit ... Read more

    PHP206.65

  • Jewish Mad Men

    Advertising and the Design of the American Jewish Experience

    by Kerri P. Steinberg ...
    It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... Read more

    PHP1,221.89

  • Design in Airline Travel Posters 1920-1970

    A Semiology and Sociocultural History

    by David Scott ...
    The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly ... Read more

    PHP1,491.59 or Free with Kobo Plus