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Brand Hate - Navigating Consumer Negativity in the Digital World eBook by S. Umit Kucuk

Brand Hate

Navigating Consumer Negativity in the Digital World

ebook

Synopsis

About this book

  • Language:English
  • ISBN:9783319415192
  • Release date:Sep 30, 2016
  • Publisher:Springer International Publishing
  • Imprint:Palgrave Macmillan
  • File format:EPUB2
  • File size:0.44 MB
  • Download options:EPUB2 (Adobe DRM)

In this series

Consumer Voice

S. Umit Kucuk

Brand Hate

S. Umit Kucuk