From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic...

Can commando techniques really work in business? If you can inspire and lead your employees to work at peak performance, they will accomplish fantastic feats for you -- just as fighting commandos do in battle situations.The Navy SEALs. The Green Berets. Delta Force. These are a few examples of what are known as "special ops" -- unique fighting forces trained to beat overwhelming odds on every mission. Using principles like speed, purpose, repetition, surprise, and ...

From 1975 to 1979, author William Cohen studied under one of the greatest management educators and thought-leaders of all time: Peter Drucker. What Drucker taught him literally changed his life. Now, in this warm and inspiring read, Cohen shares the insights he gained as the first-ever graduate of Drucker’s doctoral program and teaches readers how Druker’s game-changing ideas stand the test of time in the face of real-world workplace challenges today. A Class with Drucker shares many of Dr...

Five historians uncover the ties between people’s daily routines and the all-encompassing framework of their lives. They trace the processes of social construction in Western Europe, the United States, Latin America, Africa, and China, discussing both the historical similarities and the ways in which individual history has shaped each area’s development. They stress the need for a social history that connects individuals to major ideological, political, and economic transformations.

There is no shortage of books and successful businesspeople who have emphasized concepts such as decentralization, outsourcing, the rise of the knowledge worker, the role of employees as assets, and a focus on the customer. But it was Peter Drucker who years, sometimes decades, first blew the whistle on these indisputably important keys to success. And still today, Drucker is recognized as the inventor of modern management, and continues to influence leaders around the globe. And now reade...

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the ForewordConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach mark...

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic...

Moving beyond the process of changeWhy is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization-you need to change people’s behavior. And that is never easy.The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert Jo...

"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy*."--Geoffrey Moore, author of* Crossing the Chasm and Inside the TornadoMaster of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.He has taught his breakthrough selling s...

In Collaboration, author Morten Hansen takes aim at what many leaders inherently know: in today's competitive environment, companywide collaboration is an imperative for successful strategy execution, yet the sought-after synergies are rarely, if ever, realized. In fact, most cross-unit collaborative efforts end up wasting time, money, and resources. How can managers avoid the costly traps of collaboration and instead start getting the results they need?In this book, Hansen shows m...

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation-new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages.In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The mana...

The essential book on management from the man who invented the disciplineNow completely revised and updated for the first time