With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.Design sprints not only let you test digital product ideas before you pour too m...

The first resume book from the What Color Is Your Parachute? career guru Richard Bolles.Resumes get an average of eight seconds of attention before going in the trash—or getting on the shortlist. That’s just one of the findings reported here, as legendary career expert Richard N. Bolles presents new research about resumes in a guide that summarizes everything job-hunters and career-changers need to know about this essential tool.This timely resourc...

Publishing is the NEW MARKETING. REACH MORE CUSTOMERS THAN EVER WITH TARGETED CONTENTHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?EPIC CONTENT MARKETINGOne of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt o...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a ...

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how ofte...

Search Engine Optimization (SEO) can be quite confusing. Using Social Media can be worse. And writing killer content that people love? Boy, that can be tough.The good news is that tons of experts have discussed these topics in-depth all throughout the past year.Buying this book will give you all of that discussion, fill you in on all of those topicsIt's full of the most useful articles from 2015, plus tons of commentary on them and analysis of their findings.

Creating a platform isn't just beneficial--it's essential!In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn:• The ...

42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her...

Get Hired Today With LinkedIn Profiles That Work!If you're not getting 2 or 3 unsolicited calls a week, your LinkedIn profile sucks – The LinkedIn InsiderAre you craving a career change? Do you want to know how to land your dream job? Are you simply looking for work? If so, you need to be on LinkedIn with a profile that stands out from the crowd and gets you noticed. In short, you need a LinkedIn profile that doesn't suck.In a few short years LinkedIn has changed the...

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Feature...

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.In this book, youll learn ways to:Craft the right positioning and messaging for your prospective customers.Communicate with your customers in ...

The definitive guide to social media job hunting—now updated to include GOOGLE+!Finding your dream job the old way just doesn’t happen anymore. If you want to move up in today’s ultracompetitive job market, you have to master the most useful tools out there—social networks.How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, Second Edition, helps you take full advantage of the bounty of opportunities found on the most popular sites. Onlin...