This guide shares best practice for delivering mental health support and treatment digitally.Part One considers aspects relevant to all digital mental health interventions, such as therapeutic alliance, risk, safeguarding, working with complexity, and what people are looking for from digital support.Part Two focuses on specific therapies and models, including CBT, ACT, DBT, CFT, CAT and EMDR, and how they can be adapted for digital delivery. Whatever technology is available ...

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the ass...

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation a

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free tr...

In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country’s recent history.The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and und...

A Brief History of a Perfect FutureWhat if, instead of trying to predict the future, we could just pick the one we want—and then invent it? Well, we can.Think of the wealth of technological resources already available to us. The computing power in that smartphone in your pocket could have guided 120 million Apollo-era spacecraft to the moon and back. A gigabyte of memory cost $300,000 in the 1980s—today, it costs a fraction of a penny. Now, try to ...

Tourism destinations and businesses are becoming increasingly prone to the impacts of crises and disasters due to global environmental change and security risks. This is the first research based book that provides a strategic approach to understanding the nature of tourism crises and disasters before outlining tourism crisis and disaster planning, response, and longer term recovery and knowledge management strategies. It applies a wide range of theoretical perspectives and concepts to impr...

Principles of Corporate Social Responsibility: A guide for students and practicing managers in developing and emerging countries is designed to meet the urgent need for a comprehensive and definitive introduction and teaching text for Corporate Social Responsibility [CSR]. With the aim to become the standard textbook to teach a complete course unit at undergraduate or postgraduate levels, this is a book that can be used by practicing managers to understand the practice of CSR, equipping th...

This book discusses current theories and practices in the field of public procurement. Over the past few decades, public procurement has had to evolve conceptually and organizationally in the face of unrelenting budget constraints, government downsizing, public demand for increased transparency in public procurement, as well as greater concerns about efficiency, fairness and equity. Procurement professionals have also had to deal with a changeable climate produced by emerging technology, e...

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a mu...

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries....