Entrepreneurship is challenging, but you can do it and you can win! Knowing what to do and why you should do it is a necessity. You need a trustworthy resource to guide you through the process. This resource will help you do just that. This book will guide you, step by step, on what it takes to win at entrepreneurship and have a successful business. You will also get personal development strate

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics and core business concepts taught at America’s top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at ...

As the number of women in the U.S. Senate grows, so does the number of citizens represented by women senators. At the same time, gender remains a key factor in senators’ communications to constituents as well as in news media portrayals of senators. Focusing on 32 male and female senators during the 2006 congressional election year, Kim L. Fridkin and Patrick J. Kenney examine in detail senators’ official websites, several thousand press releases and local news stories, and surveys of 18,0...

Bilingual education is one of the most contentious and misunderstood educational programs in the country. It raises significant questions about this countrys national identity, the nature of federalism, power, ethnicity, and pedagogy. In Contested Policy , Guadalupe San Miguel, Jr., studies the origins, evolution, and consequences of federal bilingual education policy from 1960 to 2001, with particular attention to the activist years after 1978, when bilingual policy was heatedly contested...

Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of p...

Whether their slogan is “compassionate conservatism” or “hawkish liberalism,” political parties have always sought to expand their electoral coalitions by making minor adjustments to their public image. How do voters respond to these, often short-term, campaign appeals? Race, Republicans, and the Return of the Party of Lincoln is Tasha Philpot’s insightful study of how parties use racial images to shape and reshape the way citizens perceive them.“Philpot has produced a tim...

Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies.How do PE firms become such powerhouses? Learn how, in Lessons from Private Equity Any Company Can Use. Bain chairman Orit Gadiesh and partner Hugh MacArthur use the concise, actionable format of a memo to lay out the five disciplines that PE fir...

Every school board adopts a unique governing style which affects the way the district is managed. This book identifies some of those styles and examines their potential impact on district administration, and ultimately on student achievement. The book also clarifies the role of school boards in unequivocal terms, discusses board-superintendent relations, and offers several recommendations and critical takeaways for education stakeholders. The authors doctoral research which gave rise to th...

Research polls, media interviews, and everyday conversations reveal an unsettling truth: citizens, while well-meaning and even passionate about current affairs, appear to know very little about politics. Hundreds of surveys document vast numbers of citizens answering even basic questions about government incorrectly. Given this unfortunate state of affairs, it is not surprising that more knowledgeable people often deride the public for its ignorance. Some experts even think that less infor...

Your path to success in the mortgage brokering industry begins with "The Mortgage Agent's Path to Success," a book written by industry professional Joseph J. White. This inspiring book includes Motivate Me!, a vital step in self-motivation that will help you define what success means to you and keep you focused on it every day.Including powerful strategies to grow your business, you'll find this book an invaluable tool in your personal path to success.Joseph J. White has be...