Mystery: Detecting Truth in the DarknessA good mystery brings the reader into the mind of the detective: searching for clues, questioning suspects, and coming to conclusions.We like to play along, hoping to crack the case before the ultimate reveal. In a way, it feels like our real lives as we try to piece together the parts of our existence and discover what they mean.That is why mysteries are the perfect playground for the cultural apologist who se...

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted WrightIt may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating th...