Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and in...

Programs, tours and exhibits are the meat-and-potatoes of what most museums do to meet their missions to educate the public. Interpretation helps make small museums compelling so that the public understands that they are more than a repository of dusty objects. This book considers researching and designing exhibits and best practices for sharing the stories with your audiences. It explores how to orient your organization to be effective interpreters of what you collect, including how to te...

Proper collections care, planning, and conservation is an essential responsibility for a museum of any size, but funding for these obligations often falls to the bottom of funding priorities because its constituencies are the quietest. Small museums need affordable ways to provide basic care for their collections and the tools to lobby for additional funds for the long-term health of collections. Small museums often do not have staff expertise on the maintenance and preservation of these l...

The first book to help organizations understand and harness the extraordinary workplace learning potential of social media Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology Features case studies showing how organizations around the world have transformed their businesses through social media Most business books on social media have focused on using it as a marke...

Reinventing Project-Based Learning offers educators an accessible guide for maximizing the benefits of project-based learning in todays technology-rich learning environment. This reader-friendly book speaks directly to educators, administrators, and professional development specialists who want to transform learning into a more active, student-driven experience, using technology tools for inquiry, collaboration, and connection to the world beyond the classroom. Examples from educators in m...

Finding the work you want can be a daunting challenge. The rules have changed, the playing field has been rearranged and the players are unpredictable. Those who play smart will learn a lot about themselves and the dynamic environment of the workplace.Playing smart includes being ready for every conversation that focuses on your career direction. It could be an informal chat with an old friend or a formal interview. It could be a networking meeting or a brief encounter with a new a...

Facilitation is fast becoming a key skill for anyone who is in a team, leading a project team, heading up a working group or managing a department. Facilitation is the skill, and art of guiding others to solve their own problems and achieve their objectives without simply giving advice or offering solutions. A facilitator provides the structure and process enabling groups to function effectively and make high-quality decisions. This Learning Short-take™ combines self-study with workplace a...

Getting a job is like parking. You have to be in the right place at the right time. In How to Interview Like a Pro, author Mary Greenwood provides strategies and practical tips about how to prepare for job hunting, how to interview, and how to seal the deal.Greenwood, a longtime human resources director, provides insight into how get ready for an interview, how to answer those difficult questions, and how to negotiate salary. Her guide can also help you understand the laws...

A step-by-step guide to the most efficient and effective method for participatory group decision-makingAre you frustrated by that common challenge called group decision-making? Consensus-Oriented Decision-Making can help! Clearly written and well organized, keep this book by your side and refer to it often. Groups you are part of will function better as a result.-- Peggy Holman, author, Engaging Emergence: Turning Upheaval into O...

A visual thinker’s guide to verbal communication skills that advance your career: resumes, interviews, design briefs, proposals, presentations, and more.Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications and to develop related speaking and observationa...

Manage all your social media marketing efforts with repeatable, improvable processesWinner of a 2013 Small Business Book Award for Social Media“In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.”—Brian Solis, author of...

Visual Merchandise Display: How to create a beautiful yet profitable display- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?- Why do shoppers choose one retail store over the other?- What can you do to make your store the shoppers' choice?***You might be wondering if this book is so good why I am selling it for such ridiculous amount. In the spirit of openness, it's because I need...