Steve Knapp is a sales thought leader – he has helped turn around the fortunes of thousands of businesses, big and small.He first cut his teeth at 15 years old in an East End fruit and veg shop in London and rose to the upper echelons of Shell Oil to write the sales manual that is still used by staff worldwide even today.Steve Knapp’s ‘FunnelVision – Selling Made Easy’ is the true secret to selling in the 21st century.He breaks the negative stereotypes around sales ...

Buyers have changed. Dan Wilder had to change with them. Selling Lubricants Smarter is a story-driven, field-tested guide to winning in a buyer-led world. Written for account managers and technical sellers across base oils, finished lubricants and greases. It follows Dan, a seasoned seller whose reliable old playbook stalls after COVID. When deals slow, inboxes go quiet and price becomes the only conversation, Dan confronts the gap between how he sells and how buy...