In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil.Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable gro...

*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIESCommunication can make the difference between failure and success. When communication goes badly, it's a nigh...

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Lang...

This is a collection of the best leadership speeches, gave by the most outstanding leaders of our generation.

*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIESCommunication can make the difference between failure and success. When communication goes badly, it's a nigh...

A fun yet provocative look at the importance of staying curious in an increasingly indifferent world.Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosit...

The rules of communication are radically different than ever before. Standing out and being counted is no longer just an advantage. It is a necessity. You are your own brand and, unless you learn how to shine, you'll be left behind. Whether you are looking to get a promotion, become a better leader, master public speaking, build your business, sell more, improve your love life, social life or even your networking skills, you need to be more effective at engaging people – you need to be mor...

10 ways to tap into your social geniusBy developing your Social Intelligence you can understand and appreciate everyone you meet; what motivates them, what their personal needs are, and how you can make them comfortable and pleased to be with you.With four colour maps and lively text this book shows you how to:Improve every aspect of your social skills, both in relationships and at workBecome more confidentHave a more active and successful social lif...

'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening StandardLow-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our time...

Conventionally motivation is thought of as something that is created by exciting pep talks or by the promise of material rewards. More recent research suggests, however, that such approaches may have the opposite effect of what was intended and that there is no "one size fits all" approach to motivation.In this eBook, Damian Hamill takes an NLP systemic approach to motivation and presents a model that suggests motivation emerges when we are aligned with whatever it is we are seekin...

Discover a compendium of knowledge on the logician – INTP personality type! As you explore this book, you will find the answer to a number of crucial questions:* How do logicians think and what do they feel? How do they make decisions? How do they solve problems? What makes them anxious? What do they fear? What irritates them?* Which personality types are they happy to encounter on their road through life and which ones do they avoid? What kind of friends, life partners and ...

An "entertaining" look at the psychology and neuroscience behind the act of influencing others ( Kirkus Reviews).People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don't necessarily have our...