You've got a great idea. Maybe it's a product, a service, or something the world hasn't seen yet. But here's the hard truth: ideas don't sell themselves. Getting onto a retail shelf, landing a distributor, or winning over a sponsor takes more than passion—it takes a pitch that buyers can't ignore. That's where this book comes in. In Pitch. Sell. Sold., Scott Woolley pulls back the curtain on what it really takes to get from concept to customer. With a career built on winning deals others c...

The astonishing story of America's airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air.This is the origin story of the airwaves—the foundational technology of the communications age—as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor.David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and Wil...

This second edition of Becoming an Emotionally Focused Therapist: The Workbook has been fully revised by expert therapists with advances in attachment science and emotionally focused therapy (EFT) practice, the integration of the "EFT Tango"—a guide to the EFT process—and new chapters on working with both individuals and families.Suitable as a companion volume to The Practice of Emotionally Focused Couple Therapy or as a standalone learning tool, it provides an ea...

The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air.This is the origin story of the airwaves—the foundational technology of the communications age—as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor.David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and Wil...

"Ferris is a master analogist who conveys his insights on the history of cosmology with a lyrical flair." —The New York Times Book ReviewIn The Science of Liberty, award-winning author Timothy Ferris—called "the best popular science writer in the English language today" by the Christian Science Monitor and "the best science writer of his generation" by the Washington Post—makes a passionate case for science as the inspiration behind the rise of l...

""Robert Dallek brings to this majestic work a profound understanding of history, a deep engagement in foreign policy, and a lifetime of studying leadership. The story of what went wrong during the postwar period…has never been more intelligently explored."" —Doris Kearns Goodwin, author of the Pulitzer Prize-winning Team of RivalsRobert Dalleck follows his bestselling Nixon and Kissenger: Partners in Power and An Unfinished Life: John F. Kennedy, 1917-1963 with ...

“FDR’s centurions were my heroes and guides. Now Joe Persico has written the best account of those leaders I've ever read.”—Colin L. PowellAll American presidents are commanders in chief by law. Few perform as such in practice. In Roosevelt’s Centurions, distinguished historian Joseph E. Persico reveals how, during World War II, Franklin D. Roosevelt seized the levers of wartime power like no president since Abraham Lincoln during the Civil War. Declaring ...

Stories of ten historical figures who helped build the long road to globalization, from Genghis Khan to an Intel CEO: "Filled with brilliant vignettes." — The Washington PostThis is the story of globalization, the most powerful force in history, as told through the lives and times of ten people who established new connections between people and nations—whether that was their primary goal or not. Rather than focusing on trends, policies, or particular indust...

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off.Zuckerberg has been on the frontline of the social media movement since Facebook’s early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networki...

“Curious? is one of those rare books that can make you rethink how you see the world.”—Arianna Huffington“This is the perfect book to read when you are having second thoughts about challenging yourself to explore that next step in life!”—Stephen Post, Ph.D., coauthor of Why Good Things Happen to Good PeopleDiscover the missing ingredient to a fulfilling life with Curious? In this fascinating, enlightening volume, renowned psychology ...

You've seen the headlines: Parmesan cheese made from sawdust. Lobster rolls containing no lobster at all. Extra-virgin olive oil that isn't. Fake foods are in our supermarkets, our restaurants, and our kitchen cabinets. Award-winning food journalist and travel writer Larry Olmsted exposes this pervasive and dangerous fraud perpetrated on unsuspecting Americans.Real Food/Fake Food brings readers into the unregulated food industry, revealing that this shocking deception exte...

""The Jon Stewart of the Arabic World""—the creator of The Program, the most popular television show in Egypt’s history—chronicles his transformation from heart surgeon to political satirist, and offers crucial insight into the Arab Spring, the Egyptian Revolution, and the turmoil roiling the modern Middle East.Bassem Youssef’s incendiary satirical news program, Al-Bernameg (The Program), chronicled the events of the 2011 Egyptian Revolution, the fall of ...