Strategic Marketing: Planning, Positioning, and Performance examines how organizations develop marketing strategies, differentiate offerings, and measure success in competitive global markets. This comprehensive resource explores market analysis, segmentation, targeting, positioning strategies, and marketing mix management. Strategic Marketing: Planning, Positioning, and Performance addresses marketing strategy applications spanning diverse industries and global regions including North Ame...

Aquatic Chemistry: Principles and Environmental Applications examines the chemical processes, equilibrium conditions, and environmental implications governing water quality and aquatic systems management. This comprehensive resource explores fundamental chemistry principles, water analysis methodologies, contaminant behavior, and remediation strategies in diverse aquatic environments. Aquatic Chemistry: Principles and Environmental Applications addresses applications spanning freshwater sy...

Unlock the secrets behind the AI revolution transforming our world. From the fundamental mathematics to cutting-edge applications, this comprehensive guide demystifies Large Language Models (LLMs) - the technology powering tools like ChatGPT and transforming how we interact with artificial intelligence.Written by AI expert Sanjiv Jha, this book bridges theory and practice, offering invaluable insights for both newcomers and seasoned practitioners. How do these models actually work? ...

This book examines the radical technological changes occurring in welding engineering and technology, with a focus on offering a better understanding of the latest developments for marine applications. It presents a detailed analysis of interdisciplinary knowledge, numerical modeling and simulation, and the various applications of welding systems. The theoretical results, practical solutions, and guidelines presented are valuable for both researchers working in the area of marine engineeri...

Exchange of information and innovative ideas are necessary to accelerate the development of technology. With advent of technology, intelligent and soft computing techniques came into existence with a wide scope of implementation in engineering sciences. Keeping this ideology in preference, this book includes the insights that reflect the ‘Advances in Computer and Computational Sciences’ from upcoming researchers and leading academicians across the globe. It contains high-quality peer-revie...

"GRETOM-Gita" stands for "Great Thoughts of Management from Bhagavad Gita". Based on inspiring threads of thought from Bhagavad Gita, "GRETOM-Gita" presents variety of innovative and refreshing thoughts on management, leadership and self-development.Every book in this series is unique in concept and present a self-development syllabus in itself. Aimed at deeper exploration of Bhagavad Gita connection with Management, GRETOM-Gita a thought transformation series. Crafted with rains o...

Eternal leadership an inspiring concept from Srimad Bhagavad Gita, has been drawn from research of over a decade on leadership.Absolutely unique and a premium concept in field of management, Eternal Leadership, brings300+ very inspiring and highly motivating rules of leadership with lots of new concept and theories,being talked just 1st time in the world.Eternal leadership, a differentiated philosophical guide for leadership, just one of its kind in the world, in terms of defining comprehe...

This book is designed to serve as a textbook for core as well as elective courses offered to undergraduate and advanced undergraduate students enrolled in chemistry. This textbook comprehensively deals various topics of organic chemistry such as amino acids, peptides, proteins and enzymes. The text is divided into four chapters: a chapter each dedicated to amino acids, peptides, proteins and enzymes, respectively. The important reactions have been explained with the help of the mechanisms ...

Identifying and stopping the dissemination of fabricated news, hate speech, or deceptive information camouflaged as legitimate news poses a significant technological hurdle. This book presents emergent methodologies and technological approaches of natural language processing through machine learning for counteracting the spread of fake news and hate speech on social media platforms.Covers various approaches, algorithms, and methodologies for fake news and hate speech detectio...

The book is a collection of high-quality peer-reviewed research papers presented in Proceedings of International Conference on Artificial Intelligence and Evolutionary Algorithms in Engineering Systems (ICAEES 2014) held at Noorul Islam Centre for Higher Education, Kumaracoil, India. These research papers provide the latest developments in the broad area of use of artificial intelligence and evolutionary algorithms in engineering systems. The book discusses wide variety of industrial, engi...

Information technology and its convergence issue is emerging rapidly as an exciting new paradigm with user-centric environment to provide computing and communication services.This area will be the most comprehensive topics with various aspects of advances in information technology and its convergence services.This book covers all topics as computational science and applications, electronics engineering, manufacturing technology, services, technical skill to control the robo...

The volume is a collection of high-quality peer-reviewed research papers presented in the International Conference on Artificial Intelligence and Evolutionary Computation in Engineering Systems (ICAIECES 2016) held at SRM University, Chennai, Tamilnadu, India. This conference is an international forum for industry professionals and researchers to deliberate and state their research findings, discuss the latest advancements and explore the future directions in the emerging areas of engineer...