YELLOW How to create a culture of service and stand up for the customers. A business parable inspired by real-life events. STOP COMPLAINING AND MAKE THINGS HAPPEN Companies make great efforts to win a client, only to lose it later because of a poor service attitude. Different areas work internally like silos, disconnected from reality and the needs of the people they claim to serve. But, what if after an exhausting day, you take a taxi and what happens inside the vehicle transforms the way...

Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a rema...

Its the Small Things is an invitation to take customer experience seriously; not just as a sustainable way of differentiation, but as a way to improve your customer service and inspire your team. Its intended for all people and organizations who want to go beyond selling something to meaning something. Its about moving past carrying out mere commercial transactions to building relationships and surprising with pleasant experiences.Creating memorable experiences is a powerful form of differ...

NATIONAL BESTSELLER • From one of the stars of ABC’s Shark Tank and QVC’s Clever & Unique Creations by Lori Greiner comes a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it a success.Turn your idea into a reality.Become your own boss.Make your first million.Achieve financial freedom.Lori Greiner shows you how.

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship.In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a dama...

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean Startup, Eric Ries laid out the practices of successful ...

**NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and Mauborgne show y...

The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms.Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of

42 Rules for Your New Leadership Role (2nd Edition) describes practical and effective actions for you to make a strong start at your new VP, Director, or Manager job. Drawing from extensive interviews with corporate leaders and the authors 20 years as a strategy consultant and executive coach, these rules form the manual they forgot to hand you when you got that promotion or offer letter. Topics include how to gain cooperation from your team, read the business culture at your new le...

Celebrated entrepreneur and network marketing visionary, Wes Melcher, has written an MLM page-turner: NetEASY Marketing. This is an expository guide on how to be successful in the direct sales industry in the 21st century. Complete with building a brand, getting the most out of events, using social media and technology to build a mobile, international business, and much more, NetEASY Marketing teaches industry newcomers and veterans alike how to leverage their network, develop a team and buil...

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.In the 13 years since Neumeier wrote The Brand Gap, the influence of social media ha...

There is probably no task in the world of sales that causes more sleepless nights, sweaty palms, and frustrated salespeople, sales executives, and business owners than acquiring new customers. The vast majority of salespeople would prefer to never have to call on a prospect. The process is fraught with rejection, frustration, and wasted time and effort.