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Profit from Intellectual Property
The Complete Legal Guide to Copyrights, Trademarks, Patents, Permissions, and Licensing Agreements
2003
EN
Licensing is a multi-billion dollar industry. More people than ever are involved with intellectual property transactions and arrangements in everyday business. Anyone using, selling, transferring, giving, or obtaining permissions to use a product protected by intellectual property law can benefit from this book. It serves as an introduction and guide to reviewing, writing, and negotiating most of the licenses and agreements necessary to turn intellectual property into profit.Whethe...
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Startup Lessons #102-#202
An Entrepreneur's Handbook
2015
EN
This is the follow up book from the best selling 101 Startup Lessons—An Entrepreneur’s Handbook. These Startup Lessons #102-#202 continue the startup learnings as a comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in genera...
Technology-as-a-Service Playbook
How to Grow a Profitable Subscription Business
2016
EN
Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable growth.This cloud-driven journey will affect every part of the organization. How offers are...
Field Guide for Construction Management
Management by Walking Around
2011
EN
From any perspective, the ideal construction project is one in which the contractor shows up on your doorstep with the right price and all of his tools, people, and equipment ready to start, and builds exactly what you want for the price you want and finish on schedule. Everyone then goes away, happy as clams. This is the ideal, but it never occurs.The world is a competitive place; to survive, contractors must think competitively in order to win work. They must find a way to comple...
2010
EN
The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated!Sales compensation WORKS!Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program ideally suited for your business strategy and organizational needs? It’s a delicate balance that makes all the difference between profit and loss.More a...
2013
EN
Risk Management is an important concept for all organisations. Especially organisations in the high growth stage, when various risks may be not understood. Incidents can take place with devistating results. Risk Management affects all small to medium size enterprises and should be considered when strategic planning of new projects. This Practice guide is for small to medium size enterprises that require quick guide to risk management in areas of strategic, finance, operations, compliance, ...
Franchising and Licensing
Two Powerful Ways to Grow Your Business in Any Economy
2011
EN
Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what ...
Get Started in Franchising
An indispensible practical guide to selecting and starting your franchise business
2010
EN
There are currently 35,000 franchisee businesses operating in the UK in a variety of different sectors, but choosing, evaluating and securing the right franchise is often the hardest part of the process. Get Started in Franchising is an indispensable guide that tells you how to achieve this - saving time and money in the process! As well as focusing on practical ""how to"" aspects of franchising, the book also provides help on UK financial and legal implications, priming you with the best ...
2014
EN
The latest tools and techniques for successfully managing construction operations CONSTRUCTIONFully revised throughout, the new edition of this practical guide offers a wealth of proven strategies for effectively running a construction business, delivering high-quality projects on time and within budget, and maximizing profits--all gleaned from the authors' decadeslong experience in the construction industry.Construction Operations Manual of Policies and Procedures
2005
EN
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic...
Professional Practice
A Guide to Turning Designs into Buildings
2011
EN
What you need to know to protect your designs and get them built as you envision them; how to get and keep clients and become their trusted advisor and professional—every architect needs the answers in this concise, thorough, and readable guide.Who are the parties in architecture, engineering, and construction?How do you market architectural services (get the project)?What are the basic project delivery methods?What are the forms...
Construction Project Management
A Practical Guide for Building and Electrical Contractors
2009
EN
Construction Project Management offers some of the best project management studies commissioned by ELECTRI International: The Foundation for Electrical Construction that were selected, coordinated, and monitored by some of the most progressive contractors and performed by outstanding scholars from top U.S. universities. Topics include pre-construction planning, early warning signs of project distress, impact of change orders, project sequencing, ideal jobsite inventory lev...











